The challenge
Sellers spending 35% of time searching and assembling content
Applied Systems had content spread across 11 different silos throughout the organisation, causing sellers to spend 35% of their time searching for content – making them less responsive and effective. Sellers were also spending 8 hours per quarter building QBRs.
The solution
One source of truth for sales content served up via Salesforce integration
Applied Systems now stores all content within Seismic, providing sellers with one source of truth where they can find dynamically updated content from any device. Applied Systems uses Seismic’s LiveDocs® technology to build QBRs through Seismic’s Predictive Content engine from Salesforce, serving up curated content from Seismic based on opportunity stage and prospect type.
Vice President, Sales Operations & Enablement
Results
100 collective work hours per week reallocated toward closing business
Across the sales and marketing teams, Applied Systems has seen over $340,000 per year in “Return on Time” (ROT). QBR preparation has been reduced from 8 hours to just one hour per rep per quarter with LiveDocs®.
