Increases sales productivity with a strong enablement programme

The Challenge  

Supporting company growth and increasing seller productivity 

CoachHub is a digital coaching solution enabling personalised coaching and professional development for employees at all career levels. “By democratising coaching, our mission is to unleash the full potential of people to drive the transformation of businesses. CoachHub provides an end-to-end digital coaching experience that has a measurable impact,” said Anthony Fritsch, Global Head of Sales Enablement at CoachHub.  

Over the past 3 years, CoachHub has experienced hyper-growth as the company expanded from its headquarters in Berlin to a global presence across the entire EMEA region, Asia Pacific and North America. With the expansion of teams and offices, CoachHub needed strong enablement programmes in place to onboard new sellers joining the company, and increase the productivity of their sales team through content management, social selling, and training and development. Anthony Fritsch leads a team of 10 enablement professionals at CoachHub with a mission to increase the productivity and efficiency of their sales teams.  

The Solution  

Arming sales and marketing with the Seismic Enablement Cloud 

CoachHub partnered with Seismic to support their expanding company and align with the enablement strategy of the business. “Seismic as a solution was very easy to implement for us and really easy to navigate for the end-user, especially compared to other solutions on the market,” said Anthony Fritsch, Global Head of Sales Enablement at CoachHub. With Seismic, CoachHub created a centralised content library for sellers to access, find and personalise content for prospects and customers. CoachHub sellers have direct access to their Seismic Learning (formerly Lessonly) coaching and training courses in Seismic, along with their social selling tool. This has helped CoachHub increase the discoverability and satisfaction of the content they are providing to sellers. This leads to more unified messaging and gives the marketing team greater control over content used in deals while closely tracking engagement. 

To create a fully integrated ecosystem, CoachHub integrates Seismic with their CRM. This integration helps tie the enhanced content analytics marketers’ access in Seismic to revenue by seeing which materials are used to actively close deals. “We can really see the impact of what we’re doing, what’s working and what’s not working with the data, and address the needs as they come,” said Fritsch.