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See more Customer Stories
Lockton logo

Provides automation for sales to quickly create personalised presentations

5000
employees accessing a single platform

Challenge

Marketing was overwhelmed with custom content requests.

Solution

Sellers can create their own customised content with Seismic LiveDocs®.

HEADQUARTERS

Kansas City, MO

INDUSTRY

Insurance - P&C

Headquartered in Kansas City, MO with 6,000+ employees, Lockton is the world's largest privately owned, independent insurance brokerage firm.

The challenge

Lockton maintains an extensive resource library to build PowerPoint decks. This includes 80 core slides and 800 tactical slides that are used to build strategic presentations for prospects. Creating the content for these slide decks was manual and time consuming. Lockton’s sales team would often reach out with requests for custom, personalised slides that overwhelmed the marketing team. Keeping up with these requests while ensuring the materials were compliant and on-brand became unmanageable.

The solution

Lockton rolled out a pick-and-pack slide strategy powered by Seismic’s LiveDocs® technology. Sales reps can quickly compile custom presentations using a Seismic LiveDocs® form to leverage information from account profile fields in Salesforce. The marketing team now has full version control to ensure content is on-brand and compliant.

Results

As a result from implementing Seismic, the insurance brokerage firm’s sales and marketing teams are now able to build sales materials quickly, while ensuring all content is compliant, strategic and on-brand.

Today, every sales rep can easily access the core slide deck, add specific topical slides from a larger library of tactical content and reorder the slides as needed to generate a high-quality final presentation. Additionally, marketing maintains control of content to guarantee consistent messaging and branding across the organisation.

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