The challenge
How to increase content efficiencies to reduce wasted time
With over 700 products serving seven highly regulated industries, NCR’s marketing team created a massive content library with pieces for every selling scenario. However, content was buried in siloed repositories, which made compiling the right proposal materials a chore for sales. Then sales would have to check in with marketing to ensure content was accurate, further taking away from time selling in the field. When sales finally were ready to close a deal, the manual contracting process was clunky and hindered the speed to close.
The solution
Personalised content delivered to sales where they work
Seismic’s content automation and personalisation technology allowed content to find sales reps within seconds, without getting marketing involved. By integrating with SFDC, sellers can now access all of their content and proposal documents anywhere online or offline via Seismic’s mobile app. Sales reps fill out a form in Seismic and choose product solutions that address their prospects’ needs to generate pricing and contracts in just a few clicks. They can then collaborate on the document with team members directly in Seismic before shipping it off to the customer to sign.
Leslye Lindler
Marketing Manager
Results
Increased time to build client relationships
Sellers are no longer spending time finding, building content, presentations and contracts. On average, sellers have saved +30 hours a month. This additional time in the field is now used for seller-related activities such as building stronger relationships with prospects and customers.
