REPORT

Generation Enablement Report: Driving Strategic Change with the Power of AI 

Discover how enablement drives business transformation efforts in Seismic’s latest report. 

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How does Gen E drive strategic change?

78%
of enablement leaders have succeeded in driving strategic change across their organisation
87%
of enablement leaders prioritise long-term enablement strategy & planning over ad-hoc tasks
92%
say AI advancements are influencing their increased enablement investment going into 2025

Once seen as simply an intermediary between sales and marketing teams, findings from a survey of 1,600 go-to-market (GTM) professionals indicate that enablement leaders and their teams increasingly play a highly visible, strategic role within their organisations. Aided by AI-powered enablement technology, how are enablement leaders and their sales, marketing, and customer success counterparts proving their impact, gaining executive buy-in, and preparing for a world where AI is integrated into nearly everything?

In Seismic’s follow-up to our first Generation Enablement report, discover how GTM leaders – including CROs and CMOs – are using enablement to drive change within their organisation, secure a seat at the C-suite table, and demonstrate enablement impact and ROI.