Seismic Sessions: Live in London
Seismic Sessions – Enabling Financial Services
PODCAST
Episode 15: Evolving Customer Roles in Financial Services
In this episode of Seismic Sessions, hosts Gemma Livermore and Rachael Rowe dive into the evolving roles of customers within the financial services industry. Joined by special guests Mary MacPherson from Bank of Ireland and Oliver Parsons from Lloyds Banking Group, the discussion covers the industry’s shift towards customer-centric models, the impact of digital transformations and the future of customer strategy in financial services.

Episode 14: Marketing for the Great Wealth Transfer

Episode 13: ESG : How to Colour Green Within the Lines

Episode 12: Starting Your Enablement Journey

Episode 11: How End-to-End Customer Journeys Generate Profitability and Growth in B2B Sales

Episode 10: Protecting the Brand

Episode 9: The Evolution of Commercial Roles in Financial Services

Episode 8: The Hedgehog Theory

Episode 7: The Evolution of Product Strategy in FS and the Impact AI Will Have on the Future of It

Episode 6: How Wealth Managers Can Use Tech to Navigate Consumer Duty

Episode 5: Enablement for Learning and Coaching

Episode 4: The Value of Community

Episode 3: Embedded Compliance

Episode 2: Marketing in a Downturned Economy

Episode 1: Bridging the Gap for DEI with Coaching
Seismic Sessions: Live in Zurich
Thursday 20th February | 08.30-10.30am CET | Hotel St. Gotthard, Zürich
Maximise Enablement Impact
Join us for an engaging session exploring proven strategies to integrate learning into broader enablement programs. Discover how to transform standalone training into initiatives that deliver measurable business outcomes, enhance seller performance, and align with organisational goals.
Learn how to leverage advanced technologies, such as AI, to scale onboarding and coaching while building effective, scalable programs that empower your teams to drive revenue growth.
This session is perfect for enablement professionals and leaders looking to elevate their strategies.

Seismic Sessions: Live in London
Thursday 13th March | 8:30 – 10:30 a.m. GMT | Eight Club, Moorgate
Marketing for the Great Wealth Transfer
The Great Wealth Transfer is reshaping financial services, with women set to control 60% of the UK’s wealth by year-end. Yet, many firms have been slow to adapt.
This session will focus on:
- Crafting messaging that resonates with today’s wealth holders
- Moving beyond financial jargon to values-driven conversations
- Leveraging purpose-driven branding to engage new audiences
Join Simon Martin, Strategy Director at Moreish Marketing, as he shares the award-winning Female Folio case study and insights on marketing in this evolving landscape.

Seismic Sessions: Live on LinkedIn
Tuesday 25th Feb | 3:00 – 4:00 p.m. GMT | LinkedIn Live
How to boost revenue by empowering client-facing teams
Seismic’s learning and coaching solutions are reshaping enablement for distribution and client-facing teams. This session will provide actionable insights to streamline training, drive measurable coaching impact, and empower teams to deliver exceptional results.
This session will focus on:
- Aligning learning and coaching strategies with revenue goals
- Simplifying onboarding and upskilling for evolving priorities
- Scaling coaching practices to drive high-impact performance
Join Julia Lustig and I for a discussion on optimising performance, enhancing engagement, and boosting revenue through effective enablement strategies.
