A sales pitch deck is a presentation that communicates an organization’s value to potential customers. The goal of the deck is to persuade and engage buyers during a sales conversation. 

It can be challenging to distill your value proposition and product details into just a few slides, but it’s important not to get carried away. We recommend using the 10-20-30 rule: 

• Include 10 slides 
• Keep presentations to 20 minutes 
• Use a minimum font size of 30 points 

Remember, shorter presentations with clear, readable slides help buyers maintain focus and understand your messaging without feeling overwhelmed.  

When creating a sales pitch deck, consider an outline that includes the following slides: 

1. Problems and challenges: Start with the buyer’s problem and challenges they’re looking to solve. 
2. Solution and value proposition: Introduce your product or service and how it can help solve the buyer’s problem. 
3. Features and capabilities: Provide an overview of key features and capabilities. 
4. Demo: Then, jump into a short demo of your product and its unique features. 
5. Customer testimonial: Share customer stories that align with the buyer’s industry to show them examples of success. 
6. Pricing and services: Clearly explain pricing and what’s included.