Transforms Onboarding with Seismic’s Unified Content and Learning Platform
With Eric Mingorance — Senior Director of Sales & Field Enablement
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Zixi's Software-Defined Video Platform (SDVP®) delivers reliable, broadcast-quality video over any IP network, supporting 18 protocols across cloud and on-premises environments. Serving broadcasters, enterprises, and Telcos globally, Zixi provides unmatched 99.999%+ reliability at scale, powering over 20,000 daily channels and 100,000 annual live events. With 15+ years of expertise, the Zixi Enabled Network connects 1,400+ media customers and 400+ OEMs, enabling efficient, scalable content delivery and revenue growth.
The Challenge
Zixi, the leading Software-Defined Video Platform for live broadcast-quality video over IP, operates with a lean and globally dispersed sales team. Zixi’s sellers are located across various regions and come from diverse professional backgrounds. This posed challenges in creating a unified process for leveraging sales collateral. Without a centralized system to manage content and learning, Zixi struggled to provide a consistent onboarding experience as it scaled its global team. Incongruent processes and legacy versions of sales collateral caused inefficiency during onboarding, leading to longer ramp times and a less agile and tailored experience.
