Quelles sont les fonctionnalités de Seismic ?

Learn how Seismic has evolved from a content management solution to a full suite of tools designed to support frontline teams. See what Seismic's Enablement Cloud™ is used for, and how it works.

Summary

When Seismic came to market in 2010, it started as a solution to address specific use cases around content management and automation. Buyer engagement has changed a lot since then, and so have we. Today, the Seismic Enablement Cloud™ is a unified platform that provides customer-facing teams with comprehensive tools to share knowledge, create and personalize content, develop skills, and get visibility to engage buyers and drive growth. Read on to better understand our product offerings, the teams and industries we serve, and the outcomes we help organizations achieve.

Today's go-to-market (GTM) teams require collaboration and alignment to deliver the consistent and relevant customer experience that buyers expect. This consistency builds trust and reliability, which are essential for customer satisfaction and loyalty. Driving collaboration and alignment across geographically dispersed teams isn't always easy — especially without the right technology.

In 2010, five forward-thinking colleagues saw an opportunity to help sales and marketing teams deliver personalized customer experiences at scale. They created Seismic, a new cloud-based technology focused on streamlining content creation and personalization with automation, making it easier for client-facing teams to consistently present their products and services. By orchestrating people, processes, and technology to improve sales efficiency, a new business category was born: enablement. Seismic's content management system enables sellers to discover the right content and personalize it while staying on brand and compliant. Instead of wasting time rebuilding content over and over, sellers can focus on what they do best: selling.

More than content — meet the Seismic Enablement Cloud™

While content is an important component of enablement, the industry now focuses on other areas to ensure teams have access to the right information, tools, sales collateral, knowledge, and skills to do their jobs successfully. To address these needs, Seismic has evolved beyond the early days of content automation to a comprehensive platform. The Seismic Enablement Cloud is a unified solution built around five pillars, designed to empower customer-facing teams with the right skills, content, tools, and insights to engage customers.

1. Learning and Coaching: The pace of change and the complexity of today's sales cycle makes delivering training to all reps — not just new hires — an important business priority. To help new reps ramp quickly, Seismic allows enablement teams to build a scalable onboarding program, tailored to each unique role. To support continuous learning and upskilling, Seismic's readiness platform provides tools to create lessons, certification programs, real-life roleplay scenarios, and more. Managers can provide sales coaching and feedback in real-time, helping sellers improve their ability.
2. Strategy and Planning: Every good enablementprogram starts with a strategy and plan. Before kicking off an initiative, teams can centralize strategy and planning in Seismic. Enablement Planner helps enablers work smarter by streamlining workflows for playbooks, onboarding programs, sales plays, and more. Built-in sales content analytics give enablement teams the right insights to adapt their programs and maximize impact.
3. Content Automation: Producing content for buyers is a time-consuming process for GTM teams that rely on manual methods, legacy systems, and information from disparate sources. Teams use Seismic to automate the collection of data and assembly of documents, reducing errors and improving quality in a fraction of the time that it took previously. This is especially useful in industries such as financial services that rely on pitch books to articulate value during the sales process.
4. Buyer Engagement:It's a buyer's world today, with more than 50% of the customer journey occurring before a buyer interacts with a seller. When buyers are ready to speak with a rep, they expect materials to be personalized and relevant to their unique needs. To help stand out from competitors, Seismic has a suite of personalization tools ranging from machine learning and AI for content recommendations to built-in wizards within PowerPoint and Google Slides that can quickly and easily personalize presentations. Seismic also enables client-facing teams with several delivery channels, including email, social, and digital sales rooms (think customized solution portal) to connect with buyers).
5. Enablement Intelligence: It's challenging to demonstrate enablement impact without a tool that centralizes your enablement efforts. The Seismic Enablement Cloud has the data and insights GTM teams need to demonstrate ROI and drive revenue growth. Seismic also integrates with common sales tools including CRMs, email tools, collaboration software, and data repositories to get visibility across the entire business.

Regardless of your organization's enablement maturity, Seismic is purpose-built to meet the current and future needs of GTM teams. While your team may start small today, Seismic's comprehensive platform provides everything you could need to build an effective and strategic enablement framework over time, reducing the need to purchase tools from additional vendors when needs evolve.