The Shift
2024 agenda

Join us in The Hub for registration. Pick up your badge, shop the Aftershock swag store, visit our Customer Corner, and see all The Hub has to offer.

The Seismic University Workshop pass allows you to attend an extra day of hands-on learning facilitated by Seismic experts. Join us early in San Diego for access to courses that will extend your knowledge on the topics covered throughout Shift.

Breakfast is available for just Seismic U participants.

Financial Services Content Creators – this session is designed for you! Join us to learn the fundamentals of building dynamic presentations that leverage data automation to drive efficiency and compliance. You’ll get hands-on experience with computed variables and tables and dynamic tables and charts.

Note: For an optimal learning experience, you should already be familiar with creating LiveDocs within your Seismic environment.

Join us as we walk through the essentials of content automation using Seismic and how to best leverage our technology to activate content personalization at scale. This session will help you identify the best solution for your organization’s needs and build a strategy for implementing it seamlessly.
Session available to Seismic University Workshop pass holders.

Join us for an insightful session on optimizing Digital Sales Rooms (DSRs) to enhance personalized follow-ups and boost client engagement. Discover how DSR templates can streamline the creation of high-performing DSRs, and learn to leverage these templates to increase both the efficiency and quality of your DSRs.
Session available to Seismic University Workshop pass holders.

Join us for a comprehensive Foundations Workshop designed to give you a solid understanding of Seismic Content’s core features and functionalities. In this session, we’ll cover essential concepts, navigation tips, and fundamental tools to ensure you’re well-equipped to leverage the platform with confidence. Whether you’re new to Seismic or looking to refresh your skills, this workshop will lay the groundwork for your success and set you up for more advanced learning in the future.
Session available to Seismic University Workshop pass holders.

Join us for Seismic Learning Foundations! This workshop is perfect for new learners and those looking to get a solid grasp of the basics. We’ll cover key features and functions of Seismic Learning. Learn how to navigate the platform, set up and manage courses, and utilize essential tools to enhance the learning experience. By the end of the workshop, you’ll be well-prepared to harness the full potential of the LMS and create an engaging learning experience.
Session available to Seismic University Workshop pass holders.

Join us for wellness activities during Shift! Space is limited and will fill up fast.

Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups at Shift. They’re the best way to brainstorm, solve challenges, share expertise or experiences, while connecting with new (brilliant!) people.

Lunch for Seismic University participants.

Enhance your content personalization with Seismic’s Guided Assembly solution! In this session, we’ll show you how to identify opportunities for content personalization within your tenant. Then, we will explore best practices for building and managing consistent presentations while giving your users the flexibility to quickly customize their final deck, allowing for more personalized and targeted buyer experiences.

*Session available to Seismic University Workshop pass holders.

Learn effective strategies for improving content discoverability, including optimizing content organization and library management, and leveraging best practices for content profiles and pages.
Session available to Seismic University Workshop pass holders.

Are you someone who learns best by doing? We invite you to join us for a hands-on session to complete a new interactive experience where you will get to test drive Seismic for Meetings. Bring your laptop as you will be in the driver’s seat at this session. We will be serving ice cream and affogato as a mid-afternoon treat and we will be giving out prizes for training completion.

We’ll kick off Shift the only way we know how — with an opening keynote that pushes what’s possible for you and your team.

Kick off Shift ‘24 by making connections with your peers poolside! This is an outdoor event, so dress accordingly. Drinks and dinner provided. Wristband required for entry.

Join us for a relaxing 30-minute yoga session outside on the lawn at the Marriott Marquis Hotel. Led by an experienced instructor you will learn that yoga is more than poses and movement. Welcome to all levels, you will be guided through breathwork techniques, accessible poses and conclude with a guided meditation. Take a pause from the day to help find balance, strength, and inner peace.

Join us for a relaxing 30-minute yoga session outside on the lawn at the Marriott Marquis Hotel. Led by an experienced instructor you will learn that yoga is more than poses and movement. Welcome to all levels, you will be guided through breathwork techniques, accessible poses and conclude with a guided meditation. Take a pause from the day to help find balance, strength, and inner peace.

Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups at Shift. They’re the best way to brainstorm, solve challenges, share expertise or experiences, while connecting with new (brilliant!) people.

Fuel your day with breakfast available on the Marina Terrace.

Are you someone who wants to take sales enablement to the next level at your organization? We invite you to join us for a hands-on session to complete a new interactive experience where you will get to test drive Seismic Learning. Bring your laptop as you will be in the driver’s seat at this session. We will have a hot breakfast buffet as well as an espresso bar and mimosa bar for attendees and will be giving out prizes for training completion.

Join Seismic’s Chief Product Officer Krish Mantripragada as he showcases Seismic’s latest innovations and unveils upcoming ones that bring AI-powered enablement to life and help transform your GTM execution. See how you’ll orchestrate wins, navigate change, and drive better outcomes with the power of the Seismic Enablement Cloud behind you.

Discover the latest advancements in Seismic Learning seamlessly integrated into the Seismic Enablement Cloud.

In this session, you’ll learn:

– Ways to measure your team skills and readiness to enhance their performance
– How to harness the power of AI to scale your onboarding, learning, coaching, and skill development
– How to provide your sellers with learning opportunities that fit their preferences

Chaos might be an expected part of any go-to-market organization, but it doesn’t have to be. Enablement is a critical component to overcoming GTM chaos and ensuring teams are built for long-term success.

In this session, you’ll learn:
– How to identify GTM chaos
– Best practices to use Seismic and enablement to overcome it
– The tools and use cases to start your content personalization journey
– How to evolve your content repository to personalize for different audiences

Strategic enablement is so much more than just controlling chaos and coaching reps. In this session, we’ll share how you can position yourself as a strategic partner to the entire business through what you think, say, and do as an enablement leader.
• Think: How strategy-first mindset can change your perspective and clarify your priorities
• Say: How to demonstrate the impact of your enablement team – and secure your seat at the table
• Do: How to streamline and scale your best practices and keep inclusion at the heart of your business

Explore the transformative power of enablement in the financial services industry. Discover how enablement enhances sales and service efficiency, boosts operational productivity, and delivers superior client experiences. You’ll walk away with actionable insights and best practices to harness the full potential of enablement and drive success in your organization.

Discover how Seismic’s analytics tools are transforming the way teams collaborate and make data-driven decisions. ServiceNow will showcase how Seismic analytics powers their entire GTM engine—from content creation to sales execution. Wrap up with an exciting demo and roadmap preview of upcoming product features.

When it comes to enablement, AI is now du jour — an assumed aspect of any implementation. But how have your peers gone about utilizing AI to fuel their success?

In this session, you’ll learn:
– How organizations have stayed “in the know” when it comes to AI and where to focus internally
– What solutions other organizations rely on to support their AI-based ventures
– How Seismic engages with AI and has trained sellers and marketers

Explore how Seismic seamlessly integrates meeting workflows with the broader platform, enabling sellers to deliver personalized interactions and drive customer engagement that extends far beyond the call’s end. Join us to uncover how Seismic equips sellers with the tools and insights necessary to not only prepare for upcoming calls but also leverage past customer engagements to foster new connections and follow-ups. Discover how this holistic approach converts meeting interactions into invaluable learning opportunities, nurturing success in every customer interaction.

As companies transition from early stage to scale-up, effective Go-To-Market (GTM) enablement becomes crucial for sustainable growth. This presentation explores best practices for scaling GTM enablement programs to support expanding sales teams and evolving business needs.We’ll examine key strategies including:

Establishing a centralized resource hub for consistent onboarding and ongoing training

Implementing a data-driven approach to measure enablement impact and ROI

Developing specialized enablement tracks for different roles and product lines

Leveraging technology to automate and streamline enablement processes

This session explores effective approaches for managing and implementing change within Go-To-Market (GTM) teams in today’s rapidly evolving enablement landscape. We’ll examine how organizations can successfully adapt their sales, marketing, and customer success strategies to meet shifting market demands and organizational goals.
Key topics that will be covered:
– Assessing the need for change in GTM strategies and processes
– Developing a clear vision and roadmap for GTM transformation
– Building cross-functional alignment and buy-in for change initiatives

Bringing together functions that support sales under a single enablement team is an emerging trend in financial services. In this session, you will hear from Ameriprise on how they have defined and expanded the role of enablement in support of the firm’s goals.

Grab some grub! The Hub will also be open for anyone with extra time on their hands.

Join our financial services community for lunch on the Terrace! Back by popular demand, this lunch offers the opportunity to mix and mingle with your industry peers and our Seismic Financial Services team.

Learn how Seismic itself uses Seismic Learning to amplify our enablement efforts, maximizing the impact of large, company-wide meetings like sales kickoffs, field plays, seasonal launches, and more. Learn how you can do the same by diving into integrated learning solutions that enhance team readiness, drive engagement, and ensure the success of your key sales initiatives.

This session explores the strategic implementation of social selling techniques to enhance B2B sales performance and customer engagement in today’s digital marketplace from Seismic customers. We’ll examine how social selling leverages social media platforms and digital channels to identify prospects, build relationships, and drive sales outcomes.

Key topics include:
Defining social selling and its role in modern B2B sales strategies
Integrating social selling activities into the enablement process
Best practices for building a professional brand and network on social platforms

If accelerating content production is your jam, we’ve got the gameshow for you. The contestants? Four Seismic teammates. Their goal? Get you to vote for their content automation use case as the best! Join this session to see demos and get step-by-step guidance for how to streamline content across your revenue team:
• Customer stories
• Product roadmaps
• Implementation kickoffs
• And more!

This session explores the strategic implementation of social selling techniques in the financial services industry, addressing both the opportunities and unique challenges faced by financial advisors and institutions. We’ll examine how social selling can be effectively leveraged to build trust, nurture client relationships, and drive business growth while maintaining regulatory compliance.

Join us for an exciting product innovation session led by Seismic’s head of AI engineering and product management. In this session, we’ll unveil the groundbreaking advancements in AI-powered enablement with Aura Copilot. Discover how you can amplify your team’s productivity by harnessing the power of AI in your everyday workflows. Learn how Aura Copilot brings Seismic to where sellers spend their time, revolutionizing the seller experience by eliminating content sifting and empowering users to become critical thinkers.

See and hear how Seismic’s AI capabilities will provide your field teams with blended enablement opportunities that meet their preferences — such as AI role play, coaching, and just-in-time enablement with generative search.

This session explores the challenges and strategies involved in creating and expanding a global enablement team from the ground up. Drawing from real-world experience and how Seismic impacts that, we’ll examine the key steps and considerations for developing an effective, scalable enablement function that supports sales teams across diverse regions and cultures.

Key topics include:

– Assessing organizational needs and defining clear objectives for the enablement function
– Structuring a team that aligns with global sales operations and company growth stages
– Overcoming challenges in cross-regional communication and collaboration
– Developing regionally relevant programs while maintaining global consistency

AI is quickly transforming the financial services industry. Learn more about how Seismic’s AI innovations are helping financial services companies increase revenue, reduce time spent on admin activities and deliver better client experiences.

Join us to discover how the Seismic Enablement Cloud empowers organizations to achieve granular control over user access at scale. Explore the platform’s sophisticated permissioning capabilities, designed to facilitate efficient access management while safeguarding sensitive data. Gain valuable insights for configuring permissions, managing user roles, and enforcing security policies to meet evolving compliance requirements. Learn how Seismic enables organizations to strike a balance between security and user productivity.

Be a part of a live taping of The Enablement Edge Podcast, hosted by Seismic’s VP of Market Growth, Heather Cole and the Director of Market Insights Steve Watt with Seismic customers to discuss how enablement teams having a seat at the table is important because they can measure what matters and create unique experience which is why enablement is so important to GTM teams.

Join master photographer Platon as he shares a career’s worth of lessons learned from capturing the world’s most prominent figures. Sharing the stories behind his iconic portrait sessions, Platon teaches audiences how to spot opportunities for meaningful connection – revealing his near-foolproof way of breaking down barriers. His presentation places a few audience members into the frame, as he emphasizes building teams and creating a sense of belonging that propels people and organizations forward.

Join us in The Hub to kickoff the evening with our partners! Delicious drinks and snacks provided.

Join us for a fun LiveSocial Happy Hour in the Presidio room overlooking the beautiful Marina. Back by popular demand, this event offers the opportunity to mix and mingle with your industry peers and our Seismic Customer Success team.

Invite-only for our advocate community.

Join us for wellness activities during Shift! Space is limited and will fill up fast.

Fuel your day with breakfast available on the Marina Terrace.

Join us for a morning of inspiration and connection at the Bubbles & Brilliance: Women in Enablement Networking Brunch. A special event designed for women in enablement. This gathering provides a unique opportunity to network with fellow professionals, share insights, and explore strategies for driving success in the enablement field. Enjoy a delicious brunch & mimosa while engaging in meaningful conversations and discovering new ways to elevate your career and impact. Whether you’re looking to connect with industry leaders or simply recharge and refocus, this event is the perfect blend of nourishment and networking.

Braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups at Shift. They’re the best way to brainstorm, solve challenges, share expertise or experiences, while connecting with new (brilliant!) people.

Experts and executives will take the stage to share innovative ways that Seismic is pushing what’s possible for go-to-market teams.

Hear real-world examples from Seismic customers on strategies to expand their usage of Seismic’s platform beyond learning, unlocking its full potential to drive enablement, content management, and buyer engagement. We’ll examine how companies can evolve from basic implementation to leveraging Seismic’s comprehensive Enablement Cloud for enhanced go-to-market efficiency and effectiveness.

Building and managing a content library is a crucial task for organizations that deal with a large volume of digital assets, such as documents, images, videos, and audio files. In this session you’ll learn how a well-organized and efficiently managed content library can streamline workflows, improve collaboration, and ensure that valuable content is easily accessible when needed right within your Seismic tenant.

Over the last two decades, technology has revolutionized enterprise B2B buying and selling. But the biggest revolution yet — artificial intelligence — is unfolding right now. In this session, we’ll dive deeper into the buyer’s journey: what today’s buyers are demanding; how buyers, sellers, and marketers are converging through AI; and how this shift will transform how businesses go to market.

With compliance front and center for every financial services institution, how are customers leveraging Seismic as part of their stack to adhere with compliance requirements efficiently? Find out in this session.

Unlock the secrets to enablement success with Seismic Programs, a new platform designed to empower teams to manage and optimize their go-to-market initiatives. Discover how it offers a centralized hub for organizing activities, monitoring performance, and leveraging data-driven insights to drive strategic change and achieve tangible business outcomes.

This session explores how to create impactful “aha” moments for your team within their regular workflow. Discover techniques to embed continuous learning opportunities, using real-world scenarios to drive deeper understanding and immediate application. Learn how to leverage technology and innovative practices to ensure your team experiences constant growth without disrupting their productivity and nurture a culture of ongoing development and excellence that will transform your business.

What’s the #1 thing you want your sales team to focus on this year? How do you define success? In this session, we’ll hear three sales and enablement professionals share how they foster sales excellence in their organizations. From facilitating rapid sales team growth, to onboarding and everboarding reps, to manager-first training, you’ll get a glimpse of their strategies, processes, and plans, so you can apply their best tips & tricks to your business.

Join these sessions to see how your peers are seeing success with Seismic. After all, the best way to push what’s possible is to learn from someone who’s done it.

Client meetings are the most important component of delivering against an organization’s value proposition. Most advisors, relationship managers, and other client-facing professionals spend a large percentage of their time completing admin tasks associated with client meetings. Learn how Seismic can be used to streamline meeting preparation, delivery, and follow-up to maximize these opportunities.

Dive into the future of content creation with Seismic’s AI-powered Library and Content Management system. Join us as we explore how AI technology revolutionizes the way enablers and marketers generate, organize, and distribute content. Discover how Seismic’s advanced AI capabilities streamline workflows, optimize content production, and drive efficiency, enabling teams to deliver high-quality materials at scale. Don’t miss this opportunity to see what Seismic is planning to help unlock the full potential of AI in your enablement and marketing efforts.

Grab some grub! The Hub will also be open for anyone with extra time on their hands.

Having data is one thing, but knowing how to harness its power is another. Join us as we dive into real-world examples of leveraging Seismic Learning and LiveInsights data to truly measure the impact of your learning program. Discover how to use data on lesson completions, page views, and behavioral changes to uncover valuable insights into your program’s effectiveness. Walk away with practical strategies to optimize your learning initiatives and drive tangible results, ensuring your efforts make a meaningful difference.

Get a look behind the curtain and see how Seismic itself uses Seismic, including:
– How we decided to focus on outcomes to drive results
– How we introduced a uniform pitch deck
– How we’re creating a new sales methodology

Get an inside look at how Seismic’s own enablement team optimizes their field plays in this hands-on workshop. You’ll discuss reporting best practices with your peers, explore how to put Seismic Programs to work for your team, and walk away with step-by-step guidance for measuring what matters and securing your seat at the table.

Meet members of the Seismic team from Product, Design, and Services, as well as your industry peers, and into the weeds of enablement, regardless of where you are in your journey, to discuss how we’re building for the future of enablement in Financial Services.

Join us for an exploration of Seismic’s journey with Digital Sales Rooms. In this session, we’ll share insights into how Seismic itself leverages the platform to create impactful sales experiences that resonate with customers. Learn about our key strategies, success stories, and best practices for maximizing the effectiveness of Digital Sales Rooms. Whether you’re new to the platform or looking to optimize your existing implementation, this session will provide valuable insights to help you achieve your sales objectives.

Meet the team that is building Seismic Learning with members from Product, Design, and Services in an “ask me anything” environment.

Come engage with members of the Seismic team from the Product, Design, and Services teams, as well as your industry peers, to get into the weeds of enablement, regardless of where you are in your journey.

Whether you want to discuss setting up a content library, how we’ve architected Seismic Aura, or how to better meet the growing needs of sellers in a complex world, take this opportunity to engage in a one-on-one environment.

This panel will explore how financial services customers use Email Blast and Templates to increase efficiency and ensure compliance for scaled, personalized outreach.

Get ready for an interactive “ask me anything” session with Seismic and our top partners from Salesloft and Microsoft. Join us as we delve into the collaborative efforts driving innovation in the enablement landscape. Hear firsthand from industry experts as they share insights, best practices, and success stories that highlight the transformative impact of our strategic partnerships. Discover how together, we’re empowering go-to-market teams to improve their daily workflows.

We are excited to dive deeper into customer case studies, smaller product discussions, thought-leadership sessions, and more!

Join America’s most prominent female sportscaster, Erin Andrews, as she sits down with Seismic’s CMO, Paige O’Neill to discuss what it means to push what’s possible. Erin is an award-winning broadcaster, entrepreneur, and cancer survivor who’s emerged as a bold voice for women’s issues including cervical cancer and fertility. Make way for an insightful conversation about overcoming obstacles, pushing boundaries, and shattering expectations.

Join us in The Hub to kickoff the evening with our partners! Delicious drinks and snacks provided.

The party doesn’t stop when the content does! We’re going offsite to close out Shift 2024.