Enablement
How manufacturers go to market faster with sales enablement
By Seismic — On 12 May 2025
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Enablement
By Seismic — On 12 May 2025
In today’s unpredictable environment, manufacturers face a growing list of economic and operational pressures — from inflation and material shortages to evolving tariffs, regulatory uncertainty, and global supply chain disruptions. According to a Deloitte outlook survey, 72% of manufacturing executives cited the persistent shortage of critical materials and ongoing logistics issues as top concerns for the year ahead.
But it does not stop there. Manufacturers are also facing difficulties in attracting and retaining top talent, resulting in a high-stakes environment where agility and alignment are critical to success. In fact, one in three manufacturing executives listed talent retention as a strategic priority. To adapt, manufacturers need to modernise not just their production floors, but also their go-to-market (GTM) engines.
Manufacturers can no longer afford go-to-market strategies that rely on scattered content, siloed systems, or one-size-fits-all messaging. Seismic enables manufacturers to stay ahead of shifting economic and regulatory demands by providing a single, centralised platform for content, training, and buyer engagement.
With the Seismic Enablement Cloud™, manufacturers can move faster, stay compliant, and scale personalized selling experiences — while helping their teams become more adaptive in the face of change.
Today’s sellers must juggle growing product portfolios and strained service resources. These challenges create inefficiencies across the sales cycle. But manufacturers can adapt with sales enablement.
Seismic helps manufacturers:
Equip their GTM teams with the tools, insights, and training to operate effectively
Personalise content at scale while reducing compliance risk
Ensure sellers and distributors have access to up-to-date, approved materials
Quickly pivot messaging and sales strategies as markets or regulations change
Sales enablement creates a culture of continuous learning that helps manufacturers invest in both new and tenured employees. Seismic provides on-demand training and coaching, helping GTM teams stay sharp on evolving product specs, new technologies, and shifting buyer expectations – so they are ready to maximise every customer interaction.
Result: Tails.com saw a 34% decrease in new hire ramp time and 100% learner satisfaction using Seismic Learning.
Modern buyers expect tailored, relevant content — whether they’re on a factory floor or in a virtual meeting. Seismic helps sellers and channel partners quickly generate customised materials that reflect buyer needs, region-specific regulations, and product specs.
Result: Aerogen shortened sales cycles by 56% and grew deal sizes by 39% with Seismic’s guided personalisation and digital engagement tools.
In large-scale manufacturing organisations, information overload slows down GTM efforts. Seismic unifies sales and marketing content into a single source of truth. Sellers spend less time hunting for materials and more time selling — fueled by automation that ensures they can access the right content right when they need it.
Result: Jostens saved over 33,000 seller hours annually and achieved $2.6M in efficiency gains by streamlining their enablement ecosystem with Seismic.
Manufacturers need insight into what’s working — and what’s not. Seismic delivers real-time data on content engagement and seller activity, helping marketing and enablement teams refine strategies, justify budget, and improve performance across the GTM engine.
In manufacturing, precision and speed matter—on the shop floor and in the sales cycle. Seismic empowers your GTM teams to act with clarity and confidence, even when the market doesn’t. From onboarding to execution to measurement, we help manufacturers reduce inefficiencies, improve seller readiness, and build trust with buyers and partners. Stay ahead of market disruptions and boost your team’s efficiency. Get a demo today.
