Tips and Tricks from the LiveSocial Leaderboard

Working in sales, enablement, or marketing at Seismic can feel like a "meta" career path. As a career-long marketer, I chuckle a bit when I create marketing content for a product that connects sellers with the marketing content they need to engage buyers. Let that sink in!

Like myself, many of my colleagues were marketing and sales professionals prior to joining Seismic. Their experiences give them the knowledge to be enablement thought leaders."Drinking our own champagne" (i.e. use the Seismic platform in our day-to-day roles) gives us an opportunity to become true subject matter experts.

We see this across our complete product portfolio. From Lessonly to LiveDocs, we leverage these solutions to maximize our customer and buyer engagements.

Internally, LiveSocial gives our team the opportunity to game-ify and engage in friendly competition with colleagues. But, more than anything, it allows us to redefine buyer engagement and form more authentic, human relationships with our customers.

We've used the Seismic blog as a space to define social selling and showcase its ability to enhance buyer engagement. But how does this look in practice? We've put together a compilation of Seismic employee-user best practices for LiveSocial.

The biggest takeaway from our internal LiveSocial program is that individual users put their own spin on their social engagement strategy. Check out a few of their stories and you'll see how they use their social media presence to create value for their audience, as well as contribute to the company brand.