As the enablement industry continues to grow, so do the number and quality of tools. There are several enablement tools and capabilities we believe organizations should include in their tech stack, including content management, content automation, training and coaching, and sales engagement.

Sales readiness is similar to enablement, but they aren’t the same. Enablement removes barriers for sellers by giving them the tools and content they need. Sales readiness ensures that sellers are equipped with the right skills and knowledge needed to engage prospects.

Depending on available resources, headcount, goals, and priorities, sales enablement ownership will be unique to your organization. Typically, sales enablement includes alignment and collaboration between sales, sales enablement, and marketing departments.