Buyer Engagement
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ENABLEMENT
The future of banking: how to improve client engagement
It’s time to rethink relationship building with clients.
4 min read
ONE SEISMIC
Spring 2022 Release: Enhancements to the Seismic Enablement Cloud™
Check out what’s new!
4 min read
SALES
The anatomy of the modern sales cycle
As business evolves, two things remain the same: sellers want to be more productive and B2B buyers want purchase experiences that help them solve their business challenges. Sales has become increasingly digitally-focused over the past few years with buyers and sellers adapting to digital-first sales models. Sellers who were accustomed to in-person meetings, business travel […]
7 min read
TRENDS & INSIGHTS
How buyer behaviour has evolved and what it means for sales
3 tips to adapt to the new normal
5 min read
ENABLEMENT
Modernise your go-to-market strategy with customer success
How customer success can improve pre-sales activities
5 min read
ENABLEMENT
The shift from sales reps to trusted advisers
Customers today expect salespeople to act as trusted advisers.
5 min read
ENABLEMENT
The 3 P’s of Successful Sales Interactions
According to a Forrester Research study, approximately 60% of executive buyers are unsatisfied with their interaction with sellers. Today’s buyers have access to a virtually endless supply of information, and, as a result, place an unprecedented burden on sellers to demonstrate value. In order to meet this challenge and have successful sales interactions, sales reps […]
3 min read