All right, listen up. It’s time to get real. We’re getting down to business here. This is a no-nonsense blog. We’re talking marketing enablement and strictly marketing enablement. If you start talking about anything else you’re outta here! Let’s keep it clean and marketing enablement-focused. No horsing around, no roughhousing and absolutely no monkey business […]

With Q4 upon us, many healthcare organisations are looking ahead with 2018 planning. Questions such as: “How can my organisation prove more value?” and “How can we better engage with our customers?” are sure to be presented when strategising for the future. But with any new initiative, there will naturally be challenges along the way. […]

Brand integrity is how consumers perceive your company and its products, image and reputation.