Once upon a time, a sales team was using AI to help them with their sales enablement. They were impressed with the AI’s ability to analyse data, predict sales trends and even generate reports. One day, the sales team decided to let the AI take the lead on an important pitch. The AI confidently walked […]

When I first joined the SaaS world, I met with some of my teammates across the go-to-market (GTM) organisation to learn more about the ins and outs of their roles and our company. Some of them had been with the organisation for years while others had joined just a few months before me. Regardless of […]