Increases GTM efficiency by solving content chaos

The Challenge

Equipping GTM Teams with the right digital tools

As a fast-paced business that is rapidly expanding, Nuvei identified that their content management systems were no longer meeting the needs of their go-to-market (GTM) teams. With a largely remote workforce, there was no centralised space that content and information were stored in, meaning that the organisation was lacking a digital tool that would help make selling more efficient. 

With ambitious goals and a growth-roadmap in mind, Nuvei were looking to optimise their operational efficiency, starting by organising their content effectively. The organisation did not simply need a repository of information, but a dynamic space to share content amongst themselves and with their customers – a sales enablement solution.   

The Solution

Organising content and increasing efficiency

Nuvei’s search for the ideal tool led them to prioritise enhanced content delivery and seamless content access for sales reps. The crucial requirement was a unified system serving as a single source of truth, boosting the confidence of their Go-to-Market (GTM) teams, by always having the most up-to-date, relevant and company compliant information to hand. Seismic emerged as the solution, providing the desired empowerment for effective selling. 

With the introduction of Seismic, Nuvei recognised the imperative to align their enablement function with the newly deployed system. This also prompted the joining of Ryan O’Reilly, SVP Commercial Enablement, who brought prior experience with Seismic. O’Reilly, upon joining, implemented a 10-pillar system to integrate enablement into the broader business strategy and address the diverse needs of the sales team. Seismic became the designated hub for accessing timely information in a challenging industry. Centralising content storage within Seismic empowered Nuvei’s sales teams, enabling more personalised, impactful, and authentic communication, eliminating the time spent searching for documents and allowing teams to focus on building stronger relationships with prospects and customers. 

Combining Learning and Content to build sales excellence

Fast forward to only a few months later, Ryan O’Reilly and Nuvei optimised their tech stack even further by introducing Seismic Learning. Merging both their training and content efforts, the organisation is making their GTM functions even more efficient, streamlining and personalising processes for both new and existing team members.  

“Bite-sized learning is how people learn better now. We consume information based on social media, digest content quicker, but also don’t have the patience to sit through a 30-minute course, so it is crucial that you are enabling the salesforce to be more impactful. We are finding that answer with Seismic Learning,” said O’Reilly. 

By adopting a blended learning and training approach, combining both live sessions and shorter, self-service sessions, Nuvei can free up even more valuable time for their sales teams that can be spent on thinking about how best to solve their customers’ business challenges. O’Reilly described enablement as not only being sales training, but a whole lifecycle that empowers an organisation to perform at the highest possible level. In the case of Nuvei, this is being measured using their 10-pillar system, in addition to insights found within Seismic.