How financial services firms align teams for growth  In financial services, client-facing teams must build trust and foster long-term relationships, all while keeping pace with the evolving needs of their clients and ever-changing compliance requirements. As firms look for new ways to grow AUM/Revenue, increase productivity and personalize client experiences, compliantly, enablement technology is quickly […]

AI-enabled sales is about one vision: equipping client-facing teams to be more productive, memorable, and impactful. With the right technology, teams can focus on what truly matters — growing the business, connecting with clients, and delivering hyper-personalized experiences.  Seismic’s recent study, “Revenue Enablement in Financial Services: 2024 Global Findings & Insights,” highlights how financial services […]

Today, enablement practitioners play a critical role in driving strategic transformation within their organisations. Findings in Generation Enablement Report: Driving Strategic Change with the Power of AI indicate that 78% of enablement leaders have successfully spearheaded strategic changes in their company.   As organisations increasingly rely on enablement technology to streamline processes and align cross-functional teams, […]

As a Principal Strategic Consultant at Seismic, I’ve had the pleasure of working with a variety of customers at different stages of their enablement journey. Before I start with any client, I always ask, if their company is unlocking value from sales enablement or are they struggling to scale success?   The answer to this question is […]

Hiring the right sales reps is tough, but the real challenge is onboarding. Without a plan you risk wasted time, lost revenue, and high turnover. A strong onboarding plan helps new hires become valuable, long-term contributors.   This guide will walk you through creating a comprehensive 3-month onboarding plan broken down into clear phases:  What is […]

Businesses are constantly searching for new ways to increase sales productivity and improve customer relationships. One powerful strategy is building a sales enablement plan. Whether starting from scratch or refining an existing strategy, this guide will help you create a best-in-class sales enablement plan that drives real results.  What is a sales enablement plan?  A […]

Sales enablement software is big—and getting bigger Sales enablement technology is all about gaining insights and establishing best practices that improve critical business goals, such as greater customer retention, faster upskilling, accelerated revenue growth, and more.  As such, reliance on and enthusiasm for sales enablement software is only getting stronger. According to our latest research, […]

One of the most critical touchpoints in the sales cycle is the meeting. Meetings are where deals are won and lost. They’re so important that sellers spend roughly 70% of their time either preparing, presenting, or following up on them. Meetings are so high-stakes that it becomes easy for sellers to focus on the meeting […]

Meetings are undeniably crucial to the buyer experience Whether they happen digitally or in person, meetings are the most important touchpoints sellers have with buyers. Everything else—emails, social posts, blogs, eBooks, infographics, and research reports—is about securing that all-important meeting. When meetings go well, deals close; when they don’t, deals die—or stall if you’re lucky. […]

In this short article, we will discuss the impacts of generative AI and how they can help increase sales productivity.

Here's how to utilise personalisation to enhance B2B sales, using the right training and coaching, improving customer experience.

Here’s how to enable sellers for long-term success with ongoing enablement, training and coaching.