A strong relationship between sales and marketing can strengthen your go-to-market (GTM) organisation. By cultivating sales and marketing alignment, GTM teams can deliver meaningful and resonant experiences for customers and prospects.  Missing the mark on sales and marketing alignment can prove costly. According to Hubspot, misalignment costs an astonishing $1 trillion a year (yes, trillion […]

Here are 10 tips for crafting a successful strategy.

Today, sales and marketing teams operate in a customer-first environment. To be successful, these teams must prioritise creating experiences that help resolve buyers’ pain points. Rather than focus on closing deals, sales reps and marketers need to partner together to create content experiences that support buyers as they navigate through the buyer journey. When sales and […]

Without goals, teams and individuals alike are left with little direction and motivation to succeed, so many companies turn to SMART goals to improve productivity and performance. But what about providing SMART feedback?