The challenge
Sixty marketing managers and 400+ sales reps in New York Life’s annuity and investment groups were wasting time manually updating materials for their mix of B2B and B2C clients across the globe. During their four year digital transformation journey, New York Life realised they needed a better system to automate and personalise pitch books and streamline collaboration.
The solution
Rolling out Seismic across the annuity and investment groups, sales has access to build customised pitch books using LiveDocs® technology directly in Salesforce. They can also see, personalise and send Predictive Content based on their customer’s information in Salesforce through their Eloqua integration.
Results
Since implementing Seismic, New York Life has seen a 36% reduction in print and self-mailing content costs across all business groups and vastly improved how sellers build relationships with customers by using personalised materials.
The investment management company increased their sales effectiveness (and dramatically reduced print costs) by using Seismic to dynamically assemble and deliver their sales content.
