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Return to Customer Stories
New York Life logo.

Increases sales productivity by integrating with Salesforce

36%
Reduction in printing and self-mailing content costs
2100
Employees accessing single Seismic platform

Challenge

Marketing and sales were losing time by manually personalizing pitch books.

Solution

Salespeople build customized pitch books unassisted with LiveDocs® in Salesforce.

HEADQUARTERS

New York, NY

INDUSTRY

Asset Management - Traditional

INTEGRATIONS

Salesforce, Eloqua

New York Life has 32,310 employees and one of America's largest mutual life insurance companies. New York Life and its subsidiaries provide insurance, investment and retirement solutions.

The challenge

Sixty marketing managers and 400+ sales reps in New York Life’s annuity and investment groups were wasting time manually updating materials for their mix of B2B and B2C clients across the globe. During their four year digital transformation journey, New York Life realized they needed a better system to automate and personalize pitch books and streamline collaboration.

The solution

Rolling out Seismic across the annuity and investment groups, sales has access to build customized pitch books using LiveDocs® technology directly in Salesforce. They can also see, personalize, and send Predictive Content based on their customer’s information in Salesforce through their Eloqua integration.

Results

Since implementing Seismic, New York Life has seen a 36% reduction in print and self-mailing content costs across all business groups and vastly improved how sellers build relationships with customers using personalized materials.

The investment management company increased their sales effectiveness (and dramatically reduced print costs) by using Seismic to dynamically assemble and deliver their sales content.

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Increases sales productivity with a strong enablement program
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Enables sellers to deploy the best content at the right time
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If you made it this far, we must be striking a chord.

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