ADAPTING TO CHANGE

Navigating the evolving business environment

A resource hub for sales and marketing leaders

EBOOK

Embracing change: how businesses thrive in disruptive times

Waiting it out isn’t a winning strategy. Find out how to embrace change to gain a competitive advantage.

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Digital reality brought us closer together
BLOG

Digital reality brought us closer together

Learn from our CMO how remote work and uncertainty in 2020 helped marketing experiences become more empathetic and personalized.
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BLOG

Cautionary tales

Why do some companies flounder when markets shift while others flourish? Read more to find out.
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CUSTOMER STORY

Driving remote team efficiency

Learn how leading brands, like T. Rowe Price and Cepheid, are using Seismic to activate internal teams and engage buyers.

Aligning sales and marketing
teams through change

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BLOG

Sales training reenvisioned

Learn how the Seismic Enablement Team adopted a new training approach to meet the needs of a remote sales team and build strong GTM alignment.
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GUIDE

Keeping go-to-market teams aligned

With the very nature of sales changing, it is even harder to keep marketing and sales aligned—but also more important. Read our best practices.
Forging a stronger future
EBOOK

Forging a stronger future

Learn why it is important to strengthen GTM alignment during uncertain times in order to position your organization for success in the future.

Transforming Road Warriors
to Digital Warriors

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INFOGRAPHIC

Digital Warriors toolkit

Sellers in the new normal need a new toolkit, one that replaces in-person tools with digital tools.
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GUIDE

Transitioning to digital sales techniques

Learn five digital techniques that Sellers are using to replace their tried-and-true, in-person tactics.
Sales teams: From Road Warriors to Digital Warriors
EBOOK

Sales teams: From Road Warriors to Digital Warriors

Sellers are being forced to change how they do business. Read how visionaries are also positioning for growth.

Engaging with buyers –
more important than ever

5 steps to engage with buyers virtually
GUIDE

5 steps to engage with buyers virtually

Read how your sales teams and organization can stay relevant in the busy online environment.
Breaking through the content clutter
EBOOK

Breaking through the content clutter

Read this eBook to learn how to stay visible and relevant in the sea of noise that is today’s sales environment.
Content that gets noticed
INFOGRAPHIC

Content that gets noticed

Here’s what customers think of your content and why they are more selective than ever about what they read.