Adapting to Change
Navigating the evolving business environment
A resource hub for sales and marketing leaders
eBook
Embracing change: how businesses thrive in disruptive times
Waiting it out isn't a winning strategy. Find out how to embrace change to gain a competitive advantage.
Blog
Digital reality brought us closer together
Learn from our CMO how remote work and uncertainty in 2020 helped marketing experiences become more empathetic and personalized.
Blog
Cautionary tales
Why do some companies flounder when markets shift while others flourish? Read more to find out.
"The need to pivot strategies in the marketplace and provide a new service to our members is no easy feat but being able to quickly communicate information out to our sales force in an easy to understand platform has been vital during this time."
"With Seismic NewsCenter, we're able to control the flow of information and have dedicated resources to refer employees to rather than relying on emails that get lost in inboxes and conference calls where information isn't always retained."
Aligning sales and marketing
teams through change
Blog
Learn how the Seismic Enablement Team adopted a new training approach to meet the needs of a remote sales team and build strong GTM alignment.
Guide
With the very nature of sales changing, it is even harder to keep marketing and sales aligned—but also more important. Read our best practices.
eBook
Learn why it is important to strengthen GTM alignment during uncertain times in order to position your organization for success in the future.
Transforming Road Warriors
to Digital Warriors
Infographic
Sellers in the new normal need a new toolkit, one that replaces in-person tools with digital tools.
Guide
Learn five digital techniques that Sellers are using to replace their tried-and-true, in-person tactics.
eBook
Sellers are being forced to change how they do business. Read how visionaries are also positioning for growth.
Engaging with buyers -
more important than ever
Guide
Read how your sales teams and organization can stay relevant in the busy online environment.
eBook
Read this eBook to learn how to stay visible and relevant in the sea of noise that is today's sales environment.
Infographic
Here's what customers think of your content and why they are more selective than ever about what they read.
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