SEISMIC BLOG

Elevating Sales Enablement

20 Jul
2017

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Asset Managers: Reducing Risk with Smart Data

Risk: An innate characteristic of asset management that all firms must measure and mitigate. How this occurs and to what extent it can occur is a topic of interminable discussion among managers, analysts, and regulators alike, particularly since 2008. For example, the SEC’s amendments to rule 204-2 and Form ADV, among others, aim to provide...

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19 Jul
2017

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How Sales Enablement Solved a Localized Content Issue

Michael Seymour is a blogger on sales enablement, and an independent analyst/consultant. He most recently ran a sales enablement team at Oracle that oversaw the deployment of over 4,500 iPads to reps globally. This is the first in a three-part series about the global deployment of a unified sales enablement program. You can read his...

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18 Jul
2017

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Understanding the New Buying Model in Life Sciences

The times they are a changin’. Though this 1960’s jam by Bob Dylan wasn’t written about the evolving healthcare landscape, we folks in life sciences can still believe he did. And how true these words are today. The healthcare industry has gone under immense transformation in recent years, and even more so now that it’s...

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13 Jul
2017

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Wealth Management Trends: Transforming the Client Experience

In June BCG released its 17th annual report on the state of global wealth, what challenges face firms in 2017, how managers need to evolve, and where clients’ digital behaviors are taking the industry. It is a data rich report, providing a benchmark analysis of more than 1,000 performance indicators from a survey of over...

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2 Reasons to Embrace Marketing AI

Artificial intelligence is slowly but surely gaining a foothold in every department in every industry. Technological advances show no signs of slowing and artificial intelligence will only become more crucial as time marches forward. Marketing is no exception when it comes to the proliferation of AI. As marketing tactics and techniques become more sophisticated, artificial...

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11 Jul
2017

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Why Does Marketing Automation Matter in Life Sciences?

In the 1990s, modern Customer Relationship Management (CRM) software was born as arguably the most revolutionary resource for sales organizations. CRM platforms help Sales track activity from the lead stage all the way to becoming a customer, driving sales and increasing revenue. But what about Marketing? In recent years, innovative technologies like Marketing Automation Platforms...

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