SEISMIC BLOG

Elevating Sales Enablement

19 Jan
2017

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Socially Responsible Millennial Investors

As if wealth management firms didn’t already have enough to contend with in terms of challengers, consolidation and compliance, they are also adjusting to the characteristics of the client marketplace itself, as the future of organic growth is hinged to the financial rise of Millennials—quite possibly the greatest generation of investors yet. However, attracting an...

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18 Jan
2017

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Sales Enablement Problems and Solutions [Infographic]

In addition to helping enterprises gauge the maturity of their sales enablement processes, one of the main reasons Seismic conducted a sales enablement grader survey last year was to glean insight into the problems and pressures sales and marketing professionals faced when they chose to ramp up their sales enablement efforts. The below infographic, based...

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Sales Enablement in Life Sciences: An Interview

I recently sat down with Dr. Jeff Dutremble, senior director of enterprise sales for life sciences at Seismic, and took the opportunity to ask him a few questions about his background in healthcare, the role of sales enablement in life sciences and the internal and external factors currently affecting companies within the space. Below is...

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12 Jan
2017

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New Year, Bolder Approaches in Asset Management

Another quarter, and year for that matter, just concluded, so it seems appropriate to look at what asset management firms are currently doing to increase AUM growth, reduce costs, and strengthen ROI. While overall institutional asset managers saw a net positive flow of $19.7B in Q3, turning the tide of 11 consecutive quarters of just...

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10 Jan
2017

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Sales Enablement Optimization: It’s Time to Get Strategic

Despite sales enablement being a top priority for executives in the new year, sales enablement programs are still struggling to meet strategic organizational goals due to a lack of formalized processes and technologies surrounding the initiative. There’s no doubt that organizations need sales enablement, but the way it is being addressed, implemented and bolstered by...

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05 Jan
2017

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12 Must-Have KPIs of Sales Enablement

One of the main purposes of any sales enablement strategy is to help your sales and marketing teams become more efficient and effective in their performance. To assist in the operational integration of said functions, Seismic previously published The 12 Must-Have KPIs of Sales Enablement. This guide details and measures the 12 key performance indicators...

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