Elevating Sales Enablement

9 Best Tweets From SiriusDecisions Summit 2017

SiriusDecisions Summit 2017 was a jam packed three days. The Venetian was bustling with conference goers hurrying from session to session, eager to learn and share. Plenty of themes emerged over the few days, including that account based marketing tactics are in high demand, and that the importance of sales and marketing alignment has never...


Accenture’s Banking Technology Vision 2017

Last month Seismic explored the findings of EY’s 2017 Global Banking Outlook—a report highlighting what the consultancy sees as five strategic priorities for banks over the next year. Here we are three weeks later, and another look at industry trends has taken the form of Accenture’s Banking Technology Vision 2017. Only this time, as the...


SiriusDecisions Summit Day 2 Takeaways: Sales and Marketing Alignment

The first day of SiriusDecisions Summit 2017 was all about account based marketing tactics. The processes and specific strategies that lead to success in account based marketing were all on display. It was a day full of practical questions and solutions that people can take home with them from the Summit. The second day was...


SiriusDecisions Summit Day 1 Takeaways: Account Based Marketing Tactics

It’s never sound scientific or mathematical practice to draw conclusions from a small sample size. However, on the first day of SiriusDecisions Summit 2017 a clear theme presented itself from the very first session: account based marketing (ABM) is here to stay. At the beginning of the SiriusFoundations session on account based marketing, Matt Senatore...


Medical Device Marketers: 4 Signs You’re Ready for Sales Enablement

Sales enablement is a term being utilized more and more these days, but what exactly is it? Forrester defines sales enablement as: A strategic, ongoing process that… Equips all client-facing employees… With the ability to consistently and systematically have a valuable conversation with… The right set of customer stakeholders at each stage of the customer’s...


Seismic and Brainshark’s Partnership: CEO Q&A

According to Forrester Research, 78% of executive buyers say that sellers aren’t prepared with relevant content. This is a training and sales content problem, which slows down sales cycles and prevents reps from hitting quota. Today, Brainshark and Seismic are excited to announce a strategic partnership to better solve these challenges with an integrated, end-to-end...