SEISMIC BLOG

Elevating Sales Enablement

27 Mar
2017

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5 Questions Sales Will Have About Sales Enablement

This piece is part of an ongoing series we call Seismic’s Expert Perspectives Unleashed. The series provides insights from Seismic’s Customer Success team. Every day they work with professionals to empower their Sales and Marketing efforts through better content creation, management, and analytics. Today’s post is from Amber Mellano, Senior Solutions Consultant. As a Senior...

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3 Ways to Create Content That Sales Loves

This piece is part of an ongoing series we call Seismic’s Expert Perspectives Unleashed. The series provides insights from Seismic’s Customer Success team. Every day they work with professionals to empower their Sales and Marketing efforts through better content creation, management, and analytics. Today’s post is from Jon Freeberg, Customer Success Manager. This might be...

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22 Mar
2017

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Taking Back the Quarter with Content Automation

Seismic recently surveyed asset managers to better understand their strategic priorities for 2017, how they harness or plan to harness the value of content automation, and life with and without access to technologies that streamline processes and personalize client experiences. While the survey’s complete findings won’t be officially released for a couple of weeks, the...

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14 Mar
2017

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Measuring Account Based Marketing Success

Account Based Marketing comes with expectations that it will lead to success and drive growth, and rightly so. Teams are reconfigured, resources are allocated in new ways, and traditional strategies are deployed differently. It’s a significant undertaking for any organization – and requires plenty of planning. To start with, you need to gain a full...

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09 Mar
2017

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From Asset Management to Account-Based Marketing: An Interview

I recently sat down with Seismic’s Jillian Hughes, manager of account-based marketing for financial services, and took the opportunity to ask a few questions about her background in asset management, the experience of working for a tech company, and the internal and external factors currently affecting firms within the space. After college you worked as...

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08 Mar
2017

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Before and After: Life as a Marketer with Content Analytics

For too long, the lives of marketers have been dictated by unreliable data, dubious correlations, and hearsay. The content Marketing creates has traditionally been created without keen insights into how past pieces have performed. Sure, there are statistics like page visits, bounce rates, email opens and clicks. However, these are superficial looks at engagement that...

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