SEISMIC BLOG

Elevating Sales Enablement

19 Sep
2017

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11 Tips for Staying Relevant with Healthcare Marketing

In today’s day and age, organizations from all industries must be relevant and provide value as often as possible to better engage with their buyers. But this is especially true for healthcare organizations. While it’s obvious that the healthcare industry is fiercely competitive, what’s not so obvious, is how many healthcare companies still struggle with...

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15 Sep
2017

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Take Advantage of Account Based Marketing

The way the discourse shifts in today’s world can make topics that have only been in the zeitgeist for a little while feel like ancient news. After being discussed passionately and intensely for a period of time, any topic is liable to sound stale and people will naturally move on. A new idea or topic...

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14 Sep
2017

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Increasing Asset Managers’ Operational Efficiency

Asset managers are under the gun to adjust their operational models and expand margins in the face of prevailing headwinds. This isn’t some 2016 narrative; it’s language adapted from a FundFire article published today. In the piece, a survey commissioned by State Street and conducted by Longitude Research cites that 66 percent of institutional investors...

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12 Sep
2017

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That’s What She Said: The Importance of Brand Integrity in Life Sciences

That’s what she said: A classic Michael Scott line from one of my favorite TV series, “The Office”. While I won’t be discussing inappropriate innuendos like Mr. Scott, the “that’s what she said” one-liner can easily translate to how Marketing and Sales communicate, which ultimately affects brand integrity. Hear me out on this. Marketing creates...

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08 Sep
2017

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Does Your Marketing Technology Stack Match Your Buyer’s Journey?

You’ve spent countless hours and dollars (well, the dollars aren’t countless to the finance team) to build the marketing technology stack that perfectly fits your organization’s needs. You researched all the available technologies, how they integrate with one another, and the effort needed to implement new systems. You talked with both Marketing and Sales to...

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07 Sep
2017

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What’s up With That? The DOL Fiduciary Rule Delay

It’s been quite some time since we directly discussed the status and fate of the DOL’s fiduciary rule. A lot has changed over the past eight months, particularly due to the policy positions of President Trump’s administration, and yet, as the DOL and the SEC make decisions on the massively complex regulation, much of the...

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