SEISMIC BLOG
Elevating Sales Enablement
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As an outside sales rep, you are a very busy person. From traveling and meeting with prospects to growing your existing business, you are consistently the face of your organization. As busy as you are with scheduling meetings and making the most of your time on the road, you are also one of the largest influences during your prospect’s buying process. How can you juggle all of your responsibilities and still be an effective sales representative? Here are five productivity hacks to help you engage with prospects and prepare sales meeting while on the road. Access content from a single…
Asset Managers: Reducing Risk with Smart Data
Risk: An innate characteristic of asset management that all firms must measure and mitigate. How this occurs and to what extent it can occur is a topic of interminable discussion among managers, analysts, and regulators alike, particularly since 2008. For example, the SEC’s amendments to rule 204-2 and Form ADV, among others, aim to provide...
How Sales Enablement Solved a Localized Content Issue
Michael Seymour is a blogger on sales enablement, and an independent analyst/consultant. He most recently ran a sales enablement team at Oracle that oversaw the deployment of over 4,500 iPads to reps globally. This is the first in a three-part series about the global deployment of a unified sales enablement program. You can read his...
Understanding the New Buying Model in Life Sciences
The times they are a changin’. Though this 1960’s jam by Bob Dylan wasn’t written about the evolving healthcare landscape, we folks in life sciences can still believe he did. And how true these words are today. The healthcare industry has gone under immense transformation in recent years, and even more so now that it’s...
Wealth Management Trends: Transforming the Client Experience
In June BCG released its 17th annual report on the state of global wealth, what challenges face firms in 2017, how managers need to evolve, and where clients’ digital behaviors are taking the industry. It is a data rich report, providing a benchmark analysis of more than 1,000 performance indicators from a survey of over...
2 Reasons to Embrace Marketing AI
Artificial intelligence is slowly but surely gaining a foothold in every department in every industry. Technological advances show no signs of slowing and artificial intelligence will only become more crucial as time marches forward. Marketing is no exception when it comes to the proliferation of AI. As marketing tactics and techniques become more sophisticated, artificial...
Why Does Marketing Automation Matter in Life Sciences?
In the 1990s, modern Customer Relationship Management (CRM) software was born as arguably the most revolutionary resource for sales organizations. CRM platforms help Sales track activity from the lead stage all the way to becoming a customer, driving sales and increasing revenue. But what about Marketing? In recent years, innovative technologies like Marketing Automation Platforms...