Skip to content

SMARTER GROWTH STARTS AT SHIFT. JOIN US IN SAN DIEGO FROM OCTOBER 25-28!

  • Sign in toSeismicSeismic
  • Sign in to
  • Sign in toLiveSocial by SeismicLiveSocial by Seismic

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM

      • Platform Overview
      • Integrations
    • Why Seismic?

      Good question! Find out why leading analysts and 2,200+ customers love our software.

      Learn More
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
      • Customer Service Teams
    • INDUSTRIES

      • All Industries
      • Financial Services
      • Healthcare & Life Sciences
      • Technology
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Magnitude Customer Hub
      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Partners
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift 2022
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Social Selling
      • Financial Services
      • Sales Acceleration
  • Get a Demo
Return to the Blog
One Seismic

Building a culture of One Seismic

Seismic’s mission, vision, and values

Doug Winter
Doug Winter
CEO
May 9, 2022

If you’ve recently visited seismic.com, you probably noticed that the site looks a little different. We’re not just updating our product and brand – we’re reimagining the future of enablement and charting the course for Seismic’s next phase of growth.

We’ve been working hard behind the scenes to make this happen, and I’m excited to share another update – this time to Seismic’s mission, vision, and values.

In the time since we founded Seismic, we’ve always had a great people and powerful company culture. Our employees are passionate about their work, and the way we treat each other and our customers has driven our company’s success and growth. Without our people and the culture they created, we wouldn’t be the company we are today.  

It’s worked pretty darn well so far… so why did we decide to update our mission, vision, and values? Several factors went into the decision. First, as we continue to grow – in headcount and geography – we want to be intentional about creating alignment among our people and cultivating culture across the globe. Second, there is an undeniable and irreversible trend toward a flexible workplace. The old ways, heavily dependent on face-to-face interactions, have evolved. We need to be more proactive, thoughtful, and deliberate in how we engage our people no matter where they work. 

Lastly, in the past year, I had the unique opportunity to experience how impactful mission, vision, and values can be on culture through the acquisition of Lessonly. Max Yoder, Conner Burt, and the team made this more than “words on the wall” and, instead, how their business operated. It really drove how the entire Lessonly team made decisions, recruited, and worked – so powerful.

With that background, I am excited to share Seismic’s mission, vision, and values. 

Mission: We ignite growth. 

Our mission is our reason for being and it encapsulates what we’re trying to accomplish as a company. A lot of thought, debate, and consideration went into selecting these three words. We ultimately selected we because our mission isn’t just one person or a faceless organization — it’s all of us together. Ignite is a dynamic word that has a cause and effect. And growth spans personal and professional; individual, team, and business; as well as revenue.

Vision: We empower teams to grow and win.

Our vision is a clear, specific picture of what we want to accomplish as we strive toward our mission. We chose the word empower because we hope to give agency, power, and capability to every person our product touches. And we don’t just want individuals to grow – we also want to ensure that teams improve and perform together. And finally, we want to prioritize winning. To win is to find shared success and camaraderie, as well as deepen our trusted partnerships with our customers and their customers. 

Values: We ignite growth by empowering teams to grow and win.

Our values emerge from our mission and vision, as well as the behaviors we already saw within our organization and knew we wanted to prioritize in order to help us become even better. They define what we stand for and how we act as a company, both internally and with our customers. Each of our values builds upon one another and tells the story of who we are:

  • We are inclusive
  • We are vulnerable
  • We seek to understand
  • We strive for excellence
  • We champion the customer
  • We celebrate success 

When these values come together, we ignite growth in ourselves, our customers, and the enablement industry. 

What this all means

When we launched Seismic, the industry was trying to understand what enablement was.  Customers felt the pain of too many pitch decks, lagging rep productivity, or off-brand messaging but they struggled to solve it with disparate tools and teams. Our first years were spent largely on education.

Wow, has that changed! Today’s most successful companies have elevated enablement to a strategic priority with an equal seat at the go-to-market table. Sales enablement programs have grown 343% over the past five years and CEOs routinely cite enablement as a key factor in the success (or failure) of hitting growth targets. 

We are proud of the role that we played in driving that change!

Enablement helps organizations ignite growth and it is my hope that by sharing our mission, vision, and values we will give our customers a glimpse into how we’ll work with them, how we will champion their needs, and ask the hard questions that help them to achieve excellence. 

I couldn’t be more excited about the future of Seismic and the enablement industry. Thank you for joining us on this journey!

  • company culture
Doug Winter
Doug Winter
CEO
Doug Winter is the co-founder and CEO of Seismic. Doug also co-founded Objectiva Software Solutions. Doug served as Chief Operations Officer and general manager at EMC Document Sciences until founding Seismic in 2010. In 2019, Doug was named one of the 10 Best CEOs of Small/Mid-Size Companies in the U.S. by Comparably.
LinkedIn

Related articles

Howdy! Seismic opens new office in Austin, Texas

A new hub for collaboration and growth
Read More: Howdy! Seismic opens new office in Austin, Texas

We’ve updated our LiveDoc APIs

Save time with the latest improvements
Read More: We’ve updated our LiveDoc APIs

How we celebrated Pride

Highlights from the Seismic Pride Community of Belonging
Read More: How we celebrated Pride

If you made it this far, we must be striking a chord.

Get a Demo
Seismic
  • Product
  • Seismic Enablement Cloud™
  • Sales Content Management
  • Learning & Coaching
  • Buyer Engagement
  • Content Automation
  • Strategy & Planning
  • Enablement Intelligence
  • Solutions
  • Sales Enablement Teams
  • Sales Teams
  • Marketing Teams
  • Customer Service Teams
  • Resources
  • Blog
  • Resources Center
  • Trending Topics
  • What is Sales Enablement?
  • What is AI-Guided Selling?
  • What is Social Selling?
  • Integrations
  • All Integrations
  • Google
  • Microsoft
  • Salesforce
  • COMPANY
  • Contact Us
  • Careers
  • Trust Center
ISO 27001 Certified by Schellman
  • © 2022 Seismic
  • Terms of Use
  • Privacy Policy
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Twitter
  • Follow us on YouTube
  • Follow us on Facebook