3. Determine enablement needs & finalize a communication plan
Before deciding what type of training to offer customers or internal users, perform discovery to determine the medium they prefer. Would they rather learn about the tool via live sessions or through an LMS? The purpose of the training should be for the learner to demonstrate observable and measurable behaviors to help them optimally use the tool.
4. Ensure launch support is in place to support each rollout phase
Launch support encompasses three separate phases: pre-launch, launch, and post-launch. Pre-launch support involves addressing any risks that could impact the go-live date and having a pilot group test the tool for any unexpected problems. When the tool is officially rolled out, enablement resources such as FAQs and e-learning documentation should be readily available.
It is recommended that multiple avenues exist to support end-users post-launch. Dedicated communication channels and semi-weekly office sessions will help users better acclimate to the tool.
5. Track adoption, and measure specific KPIs to share with leadership
Now that the tool is officially live, we must ask ourselves, "what metrics are we using to gauge adoption and the tool's efficacy?" To paint a complete picture of the tool's overall business impact, baseline metrics such as engagement and user satisfaction should serve as the foundation, then adoption metrics (i.e 30-60-90 day trends on user log-ins) and R.O.I metrics (i.e influence on revenue and productivity) should be created afterward.
How Seismic can help
To assist you in your tool enablement journey, we've created a Tool Enablement Process Checklist for you to refer to as you prep for new rollouts. You are welcome to reach out to us at Enablement@seismic.com if you have any further questions.
Seismic is more than just technology. It represents a new way to sell. While many tools can help organizations sell more efficiently, Seismic is unparalleled when it comes to selling more effectively. Instead of using outdated sales methods faster, Seismic enables truly transformative and intelligent management of the customer conversation.
In an upcoming webinar, Seismic President Hayden Stafford and Market-Partners Inc. CEO and Founder Martyn Lewis will explain why and how you should tap into the transformational capabilities of Seismic to meet the needs of today's buyers. Register today to learn the five hurdles to overcome with your Seismic adoption, as well as the five must-do's to drive sales enablement transformation.