Enablement has become a cornerstone of successful sales strategies in today’s rapidly evolving business landscape. To better understand its real-world impact, we wanted to talk to the enablement experts who drive strategic change for their organizations, so we looked to the source: Seismic customers.
Alteryx has transformed its sales operations, accelerated sales opportunities, and equipped sellers with essential tools, thanks to Seismic. To illustrate this success, we spoke with Khari Bankston, Alteryx’s Senior Manager of Enablement, to see how she’s using Seismic to its maximum potential.
The conversation highlights how Alteryx transformed its sales operations with Seismic. They’ve been able to accelerate sales opportunities and equip sellers with essential tools, thanks to Seismic. Read on to learn how strategic integrations and data-driven insights can significantly enhance sales performance across various stages of the sales cycle.
How does your organization use Seismic for revenue enablement?
KB: Seismic has been crucial for accelerating our sales opportunities. The team has helped us get the most out of the platform and made a huge impact on our sales team across different stages of the sales cycle. We use features like LiveSend and an integration with Salesloft to put Seismic where our sellers work.
What are some of the different integrations you use with your Seismic instance?
KB: We use integrations with Outlook, Salesloft, Salesforce, and our Salesforce business enrichment data app. We call this combination of integrations the “holy grail of sales enablement.” It helps us communicate ROI effectively, not just anecdotally.
How do you measure the impact of Seismic on your sellers in the field?
KB: We can show correlations from end to end. Our data science team has identified our top, mid, and lower performers. Our application allows us to take different data sets, build workflows, and create real data stories behind them.
We’ve presented at conferences showing that sellers who engage with content — internal enablement, customer-facing materials, and instructor-led trainings — perform better. We measure engagement through Seismic Learning, tracking attendance and assigning coursework as needed. High performers complete these learnings; mid performers engage less; and low performers do not engage at all. The data is clear, and we use Seismic pages to build sales plays and provide prescriptive guidance to our sales team.
How does your team currently use Seismic Aura and Aura Copilot?
KB: We have been leveraging Aura Copilot and it’s really taken off. Everyone from our SDRs through CSMs use Copilot to generate emails, ask for advice on discovery calls with CFOs, outline steps, and curate content.
We use LiveDocs not only for guided assembly to create custom sales presentations for any stage of the sales cycle, but we are also preparing to launch our LiveDocs sales proposal generator. This tool will significantly reduce the time it takes to deliver proposals to customers.
We received enthusiastic feedback from the pilot. Those users said it would save them at least four hours when building a proposal. Managers and RFP handlers have expressed relief over the time saved in reviewing proposals, thanks to the system’s ability to create, share through Workspace, and offer complete flexibility and transparency for collaborators.
How has Seismic had an impact on you and your organization?
KB: Seismic has been invaluable, and I can’t wait for our Aura Copilot launch to the full team. This is probably the biggest development since we onboarded Seismic a year ago. It’s been fantastic, and I am always thrilled to discuss its impact on my productivity and value to the company. It’s rewarding to make sellers’ lives easier and create a frictionless selling and buying experience. I’m very grateful for Seismic; bravo to the team for their work.
I’ve used many vendors and sales enablement tools, and Seismic is the most comprehensive and complete.
Unlock Unparalleled Sales Efficiency with Seismic
Seismic has proven to be an indispensable tool for Alteryx, empowering their sales teams with unparalleled efficiency and insight. The seamless integration of Seismic’s features has helped streamline their sales processes and increase seller performance.
If you’d like to learn how you can achieve similar success, get a demo today. You can also learn how to use AI in enablement by downloading our eBook, The Comprehensive Guide to AI in Enablement.
