Skip to content

THE SEISMIC SPRING 2022 RELEASE IS HERE. Learn More

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM

      • Platform Overview
      • Integrations
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
    • INDUSTRIES

      • All Industries
      • Asset Management
      • Banking
      • Healthcare & Life Sciences
      • Technology
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Partners
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift 2022
    • Sales Acceleration

      Explore best practices for onboarding, ramping, and upskilling your sellers.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Social Selling
      • Financial Services
      • Buyer Engagement
  • Get a Demo
Return to the Blog
Training & Coaching

The 5 P’s of communicating change at scale

No matter what size your team is, keep these 5 P’s in mind when communicating change.

Seismic
Seismic
December 17, 2021
A woman seated at her desk and working on a laptop.

This post was originally published by Mitch Causey on lessonly.com

Depending on the stage of your company’s life, communicating change may look like a one-on-one conversation with a co-founder, an all-company meeting with 60 team members, or a live webinar for thousands of distributed team members.

No matter what your size, keeping these 5 P’s in mind when communicating change will help, especially when scale is adding to the stress: Plan, Produce, Publish, Promote, Practice.

Plan

Before any communication is delivered, it should be thought out. Typically, the more people involved in communication, the more thought required. Use these questions to put together your communication plan:

  • Why is this communication required?
  • Who needs to understand this change?
  • What needs to be communicated for the change to take hold?
  • How should this message be communicated (tone)?
  • Where does this need to be published?
  • When does this need to be known and understood by the team?

Produce

After a communication plan has been created, it’s time to fulfill it. Producing the communication includes creating the content and making sure it is in a format that everyone involved can digest. Use these questions to guide your production process:

  • Who is responsible for creating the content?
  • What forms of media should be used to communicate this change?
  • What tools do we need to create this content?
  • What tone should be used and how transparent should we be?
  • When does the content have to be completed to be delivered on time?

Publish

After the message has been created, it must then be shared with those who need to understand it. Use these questions to make sure you publish your message in the most effective way:

  • Who will deliver the message to the company?
  • Who needs to receive the communication?
  • Where will we communicate the message? In person? Electronically? Snail mail?
  • When does this message need to be communicated?
  • What tools can we use to publish our message so that we can track engagement?

Promote

After a message is delivered to an audience, it’s important to reinforce it to make sure it is assimilated. Use these questions to help push past the first point of delivery.

  • Who will be focusing on promoting this after it has been published?
  • When does it make sense to re-share this content?
  • How can we leverage other forms of media and tools to remind stakeholders of this change?
  • How can we continue to communicate this change to team members over time?
  • How many times does this need to be communicated?

Practice

The next, final, and longest phase of communicating change is the daily, weekly, yearly process of walking the walk of your new changes. This phase takes patience and determination to be successful. Use these questions to keep the change momentum going and follow through:

  • How do we make sure this change takes root and becomes the new normal?
  • How can we act out this new change and lead by example?
  • How can we measure the success of this change and who is most on board with it?
  • Who can act as change advocates for us, inspiring others to embrace the change?
  • When will we decide the change has been adopted and stop actively promoting it?

And always remember this last thing: ask for feedback from your peers frequently after the change to get perspective from others on how things are going. Follow these steps, and you’re on your way to communicating change effectively, no matter what your size.

Lessonly is a powerfully simple training and coaching software that solves many of your communication concerns. Schedule a demo with our team today to learn more.

  • company culture

Related articles

The importance of skill enablement

And three resources to help you get started!
Read More: The importance of skill enablement

5 reasons why sales training and coaching is a smart investment

Greater efficiency, productivity, and growth is possible.
Read More: 5 reasons why sales training and coaching is a smart investment
Illustration of three people engaged in an online meeting.

How to perfect the sales pitch with training and coaching

Five tips to help you hit your pitch out of the park!
Read More: How to perfect the sales pitch with training and coaching

If you made it this far, we must be striking a chord.

Get a Demo
Seismic
  • Product
  • Seismic Enablement Cloud™
  • Sales Content Management
  • Learning & Coaching
  • Buyer Engagement
  • Content Automation
  • Strategy & Planning
  • Enablement Intelligence
  • Solutions
  • Sales Enablement Teams
  • Sales Teams
  • Marketing Teams
  • Resources
  • Blog
  • Resources Center
  • Trending Topics
  • What is Sales Enablement?
  • What is AI-Guided Selling?
  • What is Social Selling?
  • Integrations
  • All Integrations
  • Google
  • Microsoft
  • Salesforce
  • COMPANY
  • Contact Us
  • Careers
ISO 27001 Certified by Schellman
  • © 2022 Seismic
  • Terms of Use
  • Privacy Policy
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Twitter
  • Follow us on YouTube
  • Follow us on Facebook