Working in sales, enablement, or marketing at Seismic can feel like a “meta” career path. As a career-long marketer, I chuckle a bit when I create marketing content for a product that connects sellers with the marketing content they need to engage buyers. Let that sink in!
Like myself, many of my colleagues were marketing and sales professionals prior to joining Seismic. Their experiences give them the knowledge to be enablement thought leaders.“Drinking our own champagne” (i.e. use the Seismic platform in our day-to-day roles) gives us an opportunity to become true subject matter experts.
Internally, LiveSocial gives our team the opportunity to game-ify and engage in friendly competition with colleagues. But, more than anything, it allows us to redefine buyer engagement and form more authentic, human relationships with our customers.
We’ve used the Seismic blog as a space to define social selling and showcase its ability to enhance buyer engagement. But how does this look in practice? We’ve put together a compilation of Seismic employee-user best practices for LiveSocial.
The biggest takeaway from our internal LiveSocial program is that individual users put their own spin on their social engagement strategy. Check out a few of their stories and you’ll see how they use their social media presence to create value for their audience, as well as contribute to the company brand.
Building personal brand and credibility with followers
Toby Carrington | Executive Vice President, Global Operations
I primarily use LiveSocial to discuss operations, technology, and the future of sales. I also share personal content about my family and life outside of work. As a leader, it’s important to be vulnerable, but it also helps connect with my network by allowing them to learn more about me.
Before LiveSociaI, I didn’t know what I was doing on social media. My LinkedIn account was primarily a professional curriculum vitae. I wasn’t cultivating a personal brand online, so I mostly used Linkedin to connect with people in similar roles as me.
LiveSocial helps me find my voice on social media. The app’s AI-powered third-party content helps me get the ball rolling on what to share. I’ve come to enjoy finding relevant content, giving it my personal spin, and seeing how it resonates with my network.
I don’t sell directly, so I don’t necessarily use LiveSocial for social selling. However, through sharing, I broaden my network and my personal brand expands the company’s brand to top prospects and customers who view the content I share. And that’s important because customers want to work with people and organizations that are credible and trustworthy.
Perhaps, more than anything, I enjoy how we gamify LiveSocial internally at Seismic. Being on the leaderboard is pretty big. The content I share on LiveSocial helps me to understand what resonates with my network and how I can continue to improve.
From zero posts to hero posts
Katie Martz | Senior Director, Enterprise Sales
Prior to Seismic, my social media presence was virtually non-existent. When I did post on Linkedin, I would exclusively share the blog posts and articles that marketing requested my team to share. I would get one or two likes from colleagues and that was the extent of the engagement.
When I joined Seismic, I started using the LiveSocial platform and it completely transformed the way I engage on social media. The diverse mix of recommended corporate branded content and third-party articles allowed me to easily share intriguing posts on social media without much effort.
The positive results were immediate. Initially, I was receiving a lot of reactions to posts from third-party content. I was receiving engagement from people in various roles in all different industries. The best part is that multiple strategies can work on social media. The top four people on our leaderboard all have different strategies. I’ve chosen to tell stories about good people from all walks of life. People relate to stories and translate them to their own experiences whether that be professionally or personally.
Brand as a tool to attract buyers where they are
Will Quigley | Vice President, Mid-Market Sales
Social is the future of selling. If you’re not bought in by now – as a BDR, AE, Manager, or CRO you’re far behind.
To me, COVID-19 accelerated the rise of digital sales by 5-10 years. You need to meet your buyers where they are today. They have billions of credible resources at their fingertips and do a ton of their own education to reach purchasing decisions. Anything that can lead them to my brand gives me a leg up.
I look at companies like Gong and Outreach who transformed their businesses by dominating their branding on social, and personally, I’ve invested in building my Mid-Market/Seismic story and presence this year by leveraging our own product, LiveSocial. The results have been fantastic.
I use LiveSocial to educate buyers on major Seismic updates and exciting things I’m seeing in the industry. I try to get others to engage with my posts in order to drive more attention. Each post drives hundreds of prospects and multiple buying committees that I’m having active conversations with to my brand.
Before LiveSocial, I was casting too wide of a net with my posts – I feel like I’m shooting fish in a barrel now. I’m also competitive and want to be at the top of our Social Leaderboard. I often reshare top posts and make them my own to drive more views.
Is your employee advocacy program struggling to lift off? Read more to learn how your organization can soar to new heights of social media adoption, engagement, and impact.