Product Marketing

Director, Customer Marketing

JOB TYPE

Full-Time

LOCATION

Remote United States

About Us:

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Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. More than 2,200 organizations around the globe including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.

Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.

Overview:

Seismic is seeking a strategic and visionary leader to drive the evolution of our Customer Marketing team. This role is critical for supporting Seismic’s pipeline generation, deal acceleration, and customer retention and loyalty goals. You will lead a team responsible for crafting and amplifying advocate-led marketing programs to fuel business growth, using innovative approaches to amplify customer success stories and best practices. This will include leading a comprehensive advocacy program, along with creating and optimizing a continuous flow of high-impact customer content and evidence, strategically utilized across marketing, sales, and customer success to achieve business objectives. 

Who you are:

The ideal candidate will bring strategic insight, a passion for innovative storytelling, and expertise in scaling customer evidence creation. This role will be instrumental in shaping our brand’s market presence, driving measurable business outcomes, and fostering long-term customer loyalty and retention. 

What you’ll be doing:

Advocate-Led Marketing Strategy: 

  • Lead the evolution and execution of a comprehensive advocate-led marketing strategy, evolving our established Advocacy Program, and advancing the integration of customer voices into all aspects of marketing and sales to drive greater business impact.  
  • Collaborate with cross-functional department heads, including Marketing, Sales, Product, and Customer Success, to ensure seamless integration of customer marketing initiatives with broader business objectives.  
  • Scale advocacy efforts globally, ensuring consistent execution while adapting strategies to meet the unique needs of regional markets.  
  • Enhance the activation and nurturing of customer advocates empowering them to become more effective brand ambassadors who drive stronger word-of-mouth marketing and their influence in the marketplace. 

Customer Evidence: 

  • Enhance and optimize the creation of compelling customer evidence in various content forms, such as case studies, testimonials, video stories, sales references, peer product reviews, speaking engagements, logo usage, and more. 
  • Strengthen partnerships with internal and external stakeholders to more effectively capture and document impactful customer stories that emphasize business outcomes and success. 
  • Improve accessibility and utilization of customer evidence across the organization to better support sales cycles, marketing campaigns, and public relations efforts, maximizing its strategic value.  
  • Train and empower internal teams to leverage customer evidence effectively in their respective areas, ensuring a unified approach to storytelling. 
  • Standardize processes, tools, and best practices for collecting, creating, managing, distributing and scaling customer evidence. 

Strategic Leadership: 

  • Provide strategic leadership to the Customer Marketing team, fostering a culture of innovation, collaboration, and performance excellence, while also prioritizing the growth and development of individual team members. 
  • Actively mentor and support each team member, ensuring they have the resources and opportunities to enhance their skills and advance their careers, contributing to both personal and organizational success. 
  • Collaborate with executive leadership to align customer marketing initiatives with company objectives and report on program impact, including metrics related to customer retention, pipeline influence and revenue growth. 

Cross-functional Collaboration: 

  • Partner with Customer Success to support a subset of their digital and scale activations designed to drive adoption and retention, such as webinars and nurtures. 
  • Collaborate with Growth Marketing to support their campaigns & programs targeting install base pipeline generation. 

Measurement and Optimization: 

  • Optimize and manage metrics to measure the effectiveness of customer marketing programs, demonstrating tangible business impacts of advocacy efforts, such as pipeline generation & influence, revenue influence, and customer retention metrics.  
  • Utilize data-driven insights to continuously optimize advocacy strategies and ensure alignment with evolving business needs. 
  • Provide regular reports to senior management on the status and success of customer advocacy efforts, highlighting key wins and areas for improvement. 

What you bring to the team:

The ideal candidate is a seasoned leader with extensive experience in Customer Marketing and Advocacy, specializing in developing and executing advocate-led marketing strategies that drive measurable business outcomes. You possess exceptional strategic thinking and marketing acumen, along with the ability to lead teams and influence cross-functional stakeholders. This individual must possess a customer-centric mentality and be comfortable working in a fast paced, team-oriented environment. 

  • 10+ years of experience in customer marketing, advocacy, or a related field, with a proven track record in leading successful customer advocacy programs. 
  • Expertise in developing and executing advocate-led marketing strategies that drive measurable business outcomes. 
  • Demonstrated experience in creating and managing a wide variety of customer evidence content, with a focus on storytelling and impactful business results. 
  • Strong leadership skills with the ability to inspire and manage a team, as well as influence cross-functional stakeholders. 
  • Excellent communication and presentation skills, capable of engaging and influencing senior executives, peers, and customers. 
  • Strategic thinker with a customer-centric mindset and the ability to operate effectively in a fast-paced, team-oriented environment. 
  • Experience in the B2B software, SaaS, or professional services sectors is strongly preferred.  

What we have for you:

At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page

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We are committed to fair and equitable compensation practices.

Seismic’s annual base salary range for this position will vary based on applicant’s location, experience, job level, skills, and abilities as well as internal equity and alignment market data.

The range listed below is the minimum to the maximum of our target hiring range.

Seismic’s salary range for this position is: $123,100 USD$212,300 USD

This position is also eligible to participate in Seismic’s incentive plans in addition to base salary.

The actual incentive amount will very and will be subject to the terms and conditions set in the applicable incentive plan.

US Application