As the buyer journey becomes increasingly complex, the boundaries between marketing, selling, and driving customer adoption and success have become more blurred than ever—making it more necessary than ever for each team to have quick-and-easy access to highly targeted, relevant content in context. In this session, we’ll define what makes a rockstar playbook and describe some best practices; then, we’ll dive into how playbooks aligned to key milestones along the buyer journey can enable your whole go-to-market organization to tell compelling stories that drive more business growth.
Elaine Stone Manager, Product Marketing, Seismic
Amber Mellano Sr. Manager, Enablement, Seismic
Amy Bamberger Sr. Sales Engineer, Seismic
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