EXPLAINERS

Buyers have access to more information than ever before. In order to sell to today’s buyers companies need to look for new ways to improve buyer engagement.

Here’s how financial services firms can leverage social media to deepen existing client relationships and cultivate meaningful new ones.

While most financial advisors use social media, it doesn’t always bring them real results. That’s why we put together three social media tips for financial advisors to keep in mind when it comes to building lasting and authentic relationships.

The adoption of virtual selling—any aspect of the sales process where the traditional in-person role has been replaced by online technologies—is the new sales pitch that leads to successful outcomes.

Cold calls won’t cut it anymore, especially with a large percentage of c-suite executives saying they ignore them. The buying experience is quickly evolving which means companies and salespeople need to adapt to keep up. That’s where social selling comes in.