Seismic named a Leader in The Forrester Wave™: Revenue Enablement Platforms, Q3, 2024
By Doug Winter — On August 27, 2024
Summary
Today, we’re excited to share that Seismic was recognized as a Leader in The Forrester Wave™: Revenue Enablement Platforms, Q3, 2024.
It is a historic day in that Forrester has combined the content and readiness components of enablement into a cohesive look at the true power of enablement.
“Previous Forrester Waves treated sales readiness — mainly learning and development (L&D) solutions — and sales content management as separate but overlapping categories. Based on customer demand and vendor strategies, this former Venn diagram is now a circle: a timely development given the pressure to rationalize sales technology stacks.”
Enablement addresses what to know, show, say, and do next for customer-facing roles. The most pressing questions for enablement leaders: Are our teams ready? And how do we know?
The report rates vendors based on their performance across three categories: Current offering, strategy, and market presence.
I’m proud to note that we received the highest possible scores in 26 of the report’s 32 criteria, and the highest possible score in the Market Presence category. This rating matters significantly to us because we believe it is a testament to our relationships with our customers who make Seismic the platform it is.
Seismic scores a 4.60 in the current offering category
Now, let’s take a closer look at the report itself, starting with our current offering category score, for which we were rated a 4.60 out of 5.
I believe our rating in the Current Offering category speaks volumes about the work our Product team has done over the past year. As the Forrester report notes, “The company is committed to customer-led innovation and delivered more than 200 new features in 2023, with over half originating from customer requests.”
“Seismic’s roadmap includes enhancements to its AI capabilities delivered through Seismic Aura Copilot, expanded content and learning features including enhanced coaching capabilities, and a focus on improving how sales reps prepare for, present, and follow up on customer meetings.”
Together, with our customers, we’ve launched several new platform enhancements, including Seismic Aura Copilot and Seismic for Meetings – and there’s more platform innovation to come!
Seismic scores a 4.62 in the Strategy category
While we pride ourselves on the quality of our platform, our product is just one part of the equation. We’re also committed to the growth and elevation of the enablement profession. We have long held that enablement professionals deserve a seat at the table.
“The company is unique in its vision of enablement as a C-suite function, and it has built program management views and other capabilities into its platform to support revenue enablement teams.”
It’s with this in mind that we’ve made our strategic investments in our product. Our development of Seismic Programs supports our belief that enablement professionals, like their peers in sales and marketing, deserve dedicated tools they can use to drive organizational change and report outcomes to their executive leadership. To be successful, they must align to strategic organizational initiatives and outcomes.
“Seismic delivers superior platform performance, information design, and value insights.”
Seismic scores a 5 in the market presence category
As I mentioned before, we’re proud of our recognition in the market presence category. I believe our rating in that category comes down to our platform’s ease of use.
According to the Forrester report, “The Seismic platform is highly scalable and easy to use, enabling the vendor to support large, complex content management deployments.”
When we founded Seismic in 2010, we wanted to bring a product to market that could serve organizations large or small. As our company has grown, we’ve held true to that vision.
“Seismic is a good fit for midsized to large enterprises that want a scalable, full-featured content management and readiness solution from a vendor with a commitment to innovation, customer value, and customer success.”
What’s next for Seismic?
We’re excited by the results of this report. It comes on the heels of our fourth consecutive profitable quarter. It also follows Seismic being named to the 2024 Forbes Cloud 100, the definitive list of the world’s top private cloud companies, for the fifth time. Seismic was the only enablement company recognized on this year’s list.
But there’s still work to be done. In the next couple years, we’ll continue to iterate and innovate with the hope of pushing the boundaries of enablement.
The next step in our growth journey takes place October 8 – 10 in San Diego at Seismic Shift. We invite you to join us at the largest, most exciting and valuable meetings of enablement leaders.
If you’d like to learn more about how Forrester rated us, as well as other top vendors in the market, you can download a copy of The Forrester Wave™: Revenue Enablement Platforms, Q3 2024 here.
If you made it this far, we must be striking a chord.
