In today’s sales landscape, the ability to quickly access and utilize relevant information can make the difference between closing a deal and losing a prospect. Generative search, a groundbreaking technology powered by artificial intelligence (AI) is revolutionizing the way we find and access information, including in sales enablement technology.
By transforming how sellers find and leverage content, generative search is not just a tool. It’s a game-changer that empowers sales to personalize every buyer engagement with the most relevant and compelling content.
In this post, we’ll cover how generative search technology, driven by artificial intelligence, is revolutionizing sales enablement by providing personalized, context-aware responses and enhancing overall efficiency. Let’s start with the basics!
What is generative search?
Generative search is an approach driven by artificial intelligence (AI). Instead of returning links to web pages, the system generates original, comprehensive answers based on a user’s query.
Because generative search is powered by AI and large language models (LLMs), it can synthesize vast amounts of data, drawing from multiple sources to create a more relevant, cohesive response. This makes generative AI search engines different from traditional search engines, which focus on indexing and ranking web pages.
Generative search presents the answers to a query in a conversational, context-aware manner, allowing users to get precise, nuanced, and customized responses. Generative search is a key capability supported by Seismic Aura Copilot, and it is used in other AI tools like ChatGPT, Bard, and Bing.
Using generative search for sales enablement
Sales enablement technology that uses generative AI can analyze customer data and past interactions in real time. This helps create personalized responses, pitch materials, and recommendations. Generating content in this way helps sellers quickly access the most relevant information, enabling them to optimize customer engagement and close deals faster.
Generative AI in sales enablement technology also enhances lead qualification. It can surface ideal prospects and provide data-driven insights on buyer intent, making the sales process more effective and targeted.
Benefits of generative search in sales enablement
Generative search offers significant benefits to sales enablement by enhancing how sellers access and leverage information. Here are the key outcomes it can help deliver for go-to-market (GTM) teams:
- Enhanced efficiency: Sellers can find information faster, improving their confidence and reducing time spent on manual research. In fact, the Seismic 2023 Value of Enablement Report found that 68% of enablement tech users say that having quick access to information and/or content enables them to avoid second-guessing themselves.
In addition, when AI can generate high-quality content such as email templates, follow-up messages, or presentations, sales teams can shift their focus to strategic activities like relationship-building and closing deals.
- Improved accuracy: AI-powered generative search provides the most relevant answers to sales queries. That means sellers no longer have to sift through multiple documents or web pages and risk sharing outdated information. Instead, generative search empowers each rep with context-specific responses tailored to their needs, such as product details, pricing, and customer data.
- Personalized engagement: Generative AI search can create customized content for different audiences, enabling sellers to quickly produce tailored pitches, proposals, or responses based on the unique needs and goals of each customer or prospect. This personalized engagement strengthens rapport, differentiates your solutions from competitors, and increases the likelihood of closing the deal. It also leads to higher customer satisfaction and retention.
- Data-driven insights: AI-powered generative search can analyze huge sales and customer datasets and then highlight trends, patterns, or opportunities. These data-driven insights help sales teams optimize their strategies and make informed decisions about how to target the right customers efficiently and effectively.
- Consistency in messaging: By using AI-generated sales materials, organizations can improve message consistency across all channels. As a result, GTM teams are better able to communicate brand-aligned, accurate, and up-to-date information. Consistent messaging builds trust with customers and helps align team efforts toward common goals, ultimately driving better results.
- Scalability: Generative search tools are built to handle large volumes of data and can easily scale across organizations to support growing sales teams and data requirements. This scalability ensures that even large teams have access to the same quality of information and insights, driving alignment and accelerating the onboarding process for new team members.
Generative AI for sales enablement drives revenue growth
Finding the right information to send to customers and prospects is time-consuming and challenging. Generative search streamlines sales workflows by providing instant access to AI-generated, contextually relevant content. This empowers sales teams by minimizing human error in data retrieval and improving efficiency, personalization, and decision-making. These benefits drive better performance and revenue growth in a competitive environment.
Seismic mitigates content discovery challenges with generative search, a key capability supported by Seismic Aura Copilot. This AI-powered approach aims to provide an intuitive, Google-like search experience within Seismic, making it easier and faster for sellers to find the accurate, compelling information they need.
Download “The Comprehensive Guide to using Generative AI in Enablement” to learn more about how Seismic Aura Copilot can empower your sales enablement strategy.
