Enablement, Sales
What is Aura Copilot?
By Seismic On February 25, 2025
Lead what's next. Shift 2026 is where revenue leaders align people, intelligence, and growth.
Register (Opens in a new tab)Loading component...
Enablement, Sales
By Seismic On February 25, 2025
Aura Copilot enhances GTM efficiency with AI-powered content creation, task automation, and tailored insights for marketing, sales, and enablement.
Aura Copilot is an AI-powered enablement assistant designed to enhance go-to-market (GTM) efficiency. Leveraging generative AI, it simplifies content discovery, automates manual tasks, and generates content, like training lessons, summaries, and analytics in minutes. This significantly improves efficiency for marketing, enablement, and sales teams, freeing them up to focus on higher-value activities.
Before we dive into the details of what Aura Copilot is and how it works, let’s briefly explain what Aura is first. Aura is Seismic’s AI engine. It’s what enables the Seismic platform to take discoverability, automation, creation, and analytics to new heights of efficiency. Check out our explainer on Seismic Aura to learn more.
Aura Copilot makes it easy for you, the user, to interact with Aura and get it to perform the tasks you want. If Aura is an airplane, Aura Copilot is in the cockpit with you, the captain, ready to help get you to your destination.
In Seismic, you’ll know when Aura Copilot is in play when you see its starry icon in an input field, button, or pop-up window.
Need an answer to a customer’s question right away? Aura Copilot scours all your Seismic content for an immediate response. Have to build a training lesson on a new product? Just ask Aura Copilot. Want to know who in your org has access to certain documents? Aura Copilot will tell you. Need a summary of a lengthy document? Just click a button to generate it. The possibilities are endless.
And since Aura Copilot is rooted in your company’s specific content and data, it can deliver answers and insights that aren’t only tailored to your business but will evolve with it. This sets Aura Copilot apart from so many off-the-shelf AI tools on the market.
Specifically, Aura Copilot is focused on making it easier for you to do the following:
Rather than guessing what the title of a certain document might be and hoping you were specific enough, you can simply ask Aura Copilot detailed questions to find the most relevant answers and assets right away.
For example, rather than typing “competitive differentiators” hoping to surface a certain slide or battle card you thought you once saw and then searching that document to find your answer, you can simply ask, “How do we compare to Company B?” Aura Copilot will instantly generate an answer for you and recommend the most relevant content pieces. That’s the power of generative search in action.
Tagging and writing summaries for specific content pieces might sound simple, but they take more time and concentration than people like to admit — and that time adds up. Ultimately, they’re tedious and divert attention away from higher-value activities.
With Aura Copilot, tagging and summary suggestions are automatically generated. You can even use AI to tag documents in bulk by simply selecting the files in question and applying certain tags to all of them at once.
Building, designing, and reviewing content traditionally takes hours. You need to outline the content, write it, decide how you want to present it, get everything reviewed, and make edits. Creating in-depth content, like a pitchbook, training lesson, quiz questions, or Seismic hub page, often takes a lot of time.
But that’s not the case with Aura Copilot. Using the AI writing assistant, you can summarize the content you already have, make edits, or create an entire first draft. What used to take hours can take just a few minutes.
Since GTM teams are responsible for the successful launch and ongoing promotion of products and services, it makes sense they’d be under close financial scrutiny. The questions “What did we earn?” and “What did we spend to earn it?” are always in the backs of the minds of marketing, enablement, and sales leaders.
Aura Copilot uses generative AI-based analytics capabilities, making it easier than ever to answer those questions and showcase to executives just how vital GTM efforts are to the bottom line. Instead of spending hours digging for and poring over numerous spreadsheets and dashboards, you can simply tell Aura Copilot what information you want. Aura Copilot finds it and uncovers trends in seconds.
Marketing
Marketers are all about creating and measuring the effectiveness of promotional content. With Aura Copilot, marketing teams are not only able to create and edit more content more quickly, but they can also use generative AI for analytics that indicate what’s working and what’s not.
Enablement
Like marketing teams, enablement teams are immersed in the creation of content, just of a different kind. With Aura Copilot, first drafts of lessons and sales playbooks can be created in minutes. And generative analytics is used to scour thousands of data points, including lesson completions, quiz success rates, and more, revealing specific learning trends in record time.
Sales
Whenever a sales rep has a question — even if they’re with a customer — they can simply ask Aura Copilot, which will immediately respond with an answer based on the Marketing-approved content that lives in Seismic. Reps can also streamline the creation of customer emails by having Aura Copilot generate the first drafts.
Using Seismic’s data as a foundation, Aura Copilot leverages “dynamic grounding” to contextualize the user’s prompt.
The prompt is then fed to a large language model (LLM) through Microsoft Azure or IBM Watsonx—whichever is your cloud provider of choice—to generate an intelligent response complete with trust, security, and compliance validation layers.
Speaking of trust and security, Seismic is committed to responsible AI. We follow global privacy laws and ensure your data isn’t sent to train third-party AI models. Our agreements with other companies forbid it, ensuring privacy and safety settings are configured to limit the disclosure of your data for such purposes.
To learn more about how Seismic Aura keeps your AI-related data safe, check out our Aura explainer and please read our trust page and our privacy policy.
