Aura Copilot is an AI-powered enablement assistant
Before we dive into the details of what Aura Copilot is and how it works, let’s briefly explain what Aura is first. Aura is Seismic’s AI engine. It’s what enables the Seismic platform to take discoverability, automation, creation, and analytics to new heights of efficiency. Check out our explainer on Seismic Aura to learn more.
Aura Copilot makes it easy for you, the user, to interact with Aura and get it to perform the tasks you want. If Aura is an airplane, Aura Copilot is in the cockpit with you, the captain, ready to help get you to your destination.
In Seismic, you’ll know when Aura Copilot is in play when you see its starry icon in an input field, button, or pop-up window.
Need an answer to a customer’s question right away? Aura Copilot scours all your Seismic content for an immediate response. Have to build a training lesson on a new product? Just ask Aura Copilot. Want to know who in your org has access to certain documents? Aura Copilot will tell you. Need a summary of a lengthy document? Just click a button to generate it. The possibilities are endless.
And since Aura Copilot is rooted in your company’s specific content and data, it can deliver answers and insights that aren’t only tailored to your business but will evolve with it. This sets Aura Copilot apart from so many off-the-shelf AI tools on the market.
Aura Copilot transforms GTM efficiency
Specifically, Aura Copilot is focused on making it easier for you to do the following:
Find content more easily
Rather than guessing what the title of a certain document might be and hoping you were specific enough, you can simply ask Aura Copilot detailed questions to find the most relevant answers and assets right away.
For example, rather than typing “competitive differentiators” hoping to surface a certain slide or battle card you thought you once saw and then searching that document to find your answer, you can simply ask, “How do we compare to Company B?” Aura Copilot will instantly generate an answer for you and recommend the most relevant content pieces. That’s the power of generative search in action.
Streamline manual tasks
Tagging and writing summaries for specific content pieces might sound simple, but they take more time and concentration than people like to admit — and that time adds up. Ultimately, they’re tedious and divert attention away from higher-value activities.
With Aura Copilot, tagging and summary suggestions are automatically generated. You can even use AI to tag documents in bulk by simply selecting the files in question and applying certain tags to all of them at once.
Automate content production
Building, designing, and reviewing content traditionally takes hours. You need to outline the content, write it, decide how you want to present it, get everything reviewed, and make edits. Creating in-depth content, like a pitchbook, training lesson, quiz questions, or Seismic hub page, often takes a lot of time.
But that’s not the case with Aura Copilot. Using the AI writing assistant, you can summarize the content you already have, make edits, or create an entire first draft. What used to take hours can take just a few minutes.
Prove impact and ROI
Since GTM teams are responsible for the successful launch and ongoing promotion of products and services, it makes sense they’d be under close financial scrutiny. The questions “What did we earn?” and “What did we spend to earn it?” are always in the backs of the minds of marketing, enablement, and sales leaders.
Aura Copilot uses generative AI-based analytics capabilities, making it easier than ever to answer those questions and showcase to executives just how vital GTM efforts are to the bottom line. Instead of spending hours digging for and poring over numerous spreadsheets and dashboards, you can simply tell Aura Copilot what information you want. Aura Copilot finds it and uncovers trends in seconds.
Aura Copilot is ideal for all GTM teams
How exactly can GTM teams use Aura Copilot? Here are a few examples:
