Benefits of using AI-powered sales enablement tools with the HubSpot CRM
AI is designed to help improve automated processes, anticipate needs, solve challenges, and save overall time and effort. For rapidly growing companies, there comes a point where systems need to scale up to accommodate the quantity of data they are processing.
Finding AI-powered sales enablement tools like Seismic leaves sales and marketing teams to think, "Why weren't we doing this before?"
How AI-Powered sales enablement tools benefit sales and marketing teams
Seismic recommends content based on HubSpot data such as where the buyer is in the sales cycle, which products they use, industry data, and competitor information. When the content recommendations can be reviewed, sent, tracked, and followed up all right in HubSpot, it reduces clicks and manual time spent searching for the perfect conversation starter.
Here are a few ways that Seismic can help sales and marketing teams automate and scale their workflows.
Boost sales team efficiency
With data-powered content recommendations right in the CRM, sellers have all the tools they need to conduct prospect research and outreach right in HubSpot, saving them time.
Accelerate sales pipelines
Using Seismic and HubSpot, sales reps can quickly verify that it's relevant and send it to the prospect, then track engagement in real-time. Sellers can store content, then access it in HubSpot when it's the right time for the prospect to receive it. When content is hyper-personalized and sent at the right time in the buyer's journey, it increases buyer and prospect engagement.
Increase marketing and enablement effectiveness
With a singular location for sales content, marketing teams can provide new content that aligns with the overall company strategy, and update it over time without having to chase down every sales representative individually. Reporting dashboards make it easier to understand how content is performing and optimize content strategy and creation to align with sales teams' needs.
3 ways to use Seismic sales content tools with the HubSpot CRM to scale sales enablement
Teams that prioritize sales enablement see better results. 65% of sales leaders who exceeded revenue goals in 2020 report having a dedicated sales enablement strategy.
An effective sales enablement strategy pulls in the most effective marketing and sales tactics and is geared toward the prospect experience. With less time spent identifying the best content for an opportunity, sellers can gain up to 35% more time to focus on selling.
Here's how CRM tools like the Seismic Integration with HubSpot can help sales and marketing teams achieve sales success.
