Sales

5 ways reps use AI to increase sales quota attainment

By Allyson Fowler — On May 29, 2025

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Today’s sellers face more pressure and complexity in deal cycles than ever before. With buyers spending just 20% of the buying cycle with sales reps, every interaction needs to land. But many reps aren’t set up to succeed, with 72% saying they’re overwhelmed by the knowledge and skills required to do their jobs well. 

The result? They lose valuable selling time on manual tasks, scattered tools, and second-guessing next steps. 

That’s why top-performing reps turn to AI to increase sales performance. When paired with strong enablement, AI helps cut through the clutter and equips sellers to show up sharp, confident, and ready to maximize every buyer interaction. 

Here are five ways top-performing reps use AI to increase quota attainment, reduce the complexity, and elevate their impact.  

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