For financial services firms, enablement is quickly becoming a critical component of their strategy to improve sales and service efficiency, elevate client experiences, optimize core operations, and increase agility and speed.
Gartner defines enablement as “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.” Similarly, the definition of sales enablement is the strategic approach to provide client-facing teams with the right resources, content, training, processes, and tools needed to effectively engage with current and prospective clients.
These strategies have become even more important in this challenging economic environment, where every firm is expected to do more to win and retain business. Accomplishing all of this is even more complex when trust needs to be restored. The recent failure of Silicon Valley Bank and the government-brokered takeover of Credit Suisse by UBS have caused many individuals and businesses to lose confidence in the financial services industry.
In response, firms are looking for their client-facing teams to engage meaningfully with their clients and prospects during this critical time and offer deeper levels of counsel and expertise.
How enablement benefits firms
This is where a modern approach to enablement comes into play. Client-facing teams need access to a single destination so they can easily source and personalize content, activate campaigns across digital channels, and streamline manual tasks, including compliance requirements and access learning programs.
In addition to supporting the important needs of client-facing teams, enablement technology offers leaders other benefits like better team alignment, reduced time to market and real-time refinement of sales approaches. These benefits all play a role in supporting some of the most critical initiatives of financial services firms including growth and diversification of revenue, increased value from their technology investments, and introduction of new products and services.
The financial services firms that successfully adopt the use of enablement technology to address their top pain points and support their most important goals will differentiate themselves and successfully compete in a highly competitive marketplace.
It’s time to invest in modern enablement
The Seismic Enablement Cloud™ is purpose-built with financial services firms in mind. More than 315 banks and financial services firms worldwide trust Seismic’s platform to digitize core business functions, increase productivity, and drive meaningful client relationships. Interested in learning more? Visit our Financial Services hub or schedule a demo today.
