Growth Marketing

CRO Specialist

JOB TYPE

Full-Time

LOCATION

Hyderabad

About Us:

Please be aware we have noticed an increase in hiring scams potentially targeting Seismic candidates. Read our full statement on our Careers page.

Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. More than 2,200 organizations around the globe including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.

Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.

Overview:

We are seeking a results-driven CRO Specialist to lead efforts in testing, personalization, and optimizing user experiences to increase conversion rates across our digital platforms. In this role, you will design and execute experiments, analyze results, and deliver insights that inform data-driven decisions to improve customer engagement and business outcomes.

What you’ll be doing:

  • Develop and execute a comprehensive testing strategy, including A/B tests, multivariate tests, and personalized experiences, to optimize user journeys and conversion rates.
  • Leverage Sitecore and Sitecore Personalize to create dynamic, customized experiences for different audience segments.
  • Utilize Salesforce Data Cloud to gather, analyze, and activate customer data for advanced segmentation and personalization.
  • Collaborate with cross-functional teams (design, marketing, development) to develop hypotheses and prioritize testing and personalization opportunities.
  • Analyze and interpret user behavior and test results using Google Analytics, heatmaps, session recordings, and other analytics tools.
  • Optimize website performance, landing pages, and digital touchpoints to enhance engagement and achieve measurable results.
  • Deliver regular reports on testing outcomes, personalization efforts, and conversion improvements, providing actionable insights for stakeholders.
  • Stay updated on industry best practices, tools, and innovations in CRO, personalization, and user experience.

What you bring to the team:

  • Proven experience in conversion rate optimization, personalization, and A/B testing, with a strong understanding of user experience (UX) principles.
  • Hands-on experience with Sitecore, Sitecore Personalize, and Salesforce Data Cloud.
  • Proficiency in testing and analytics tools (e.g., Google Optimize, Optimizely, VWO, Google Analytics).
  • Strong analytical skills with the ability to turn complex data into clear insights and strategies.
  • Familiarity with front-end technologies (HTML, CSS, JavaScript) is a plus.
  • Exceptional communication skills to present findings and recommendations effectively to stakeholders.

What we have for you:

At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page. 

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please click here. 

Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also expanded its team and product portfolio with the strategic acquisitions of SAVO, Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.  

Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.   

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.  

India Application