APRIL — AUGUST 2024

  • London
  • Boston
  • New York
  • Sydney

Seismic City Tours

London. Boston. NYC. Sydney.

Seismic is bringing the future of enablement to a city near you! Join us for one-day events spotlighting enablement industry intel, thought-provoking topics, local Seismic customers doing revolutionary things, and more! Oh, and did we mention it’s free?  

WHY ATTEND
SEISMIC CITY
TOURS?

EXPERIENCE INDUSTRY HEADLINERS

Seismic executives and other inspiring leaders will shine a spotlight on the latest industry intel and thought-provoking trends.

GO BACKSTAGE

Local Seismic customers will pull back the curtain on how they’re revolutionizing enablement, and you’ll learn strategies for how to do the same in hands-on workshops.

IMMERSE YOURSELF IN THE CROWD

There’ll be ample opportunity to network with the best and brightest enablement professionals and Seismic fans in the area throughout the day.

Agenda

Keynote: Psychology of Peak Performance

9:00 AM

Finding the winning formula to thrive – An evidence-based approach built on the foundations of performance psychology and optimal human performance. Using the latest neuroscience, principles of performance psychology and 20 years of experience coaching some of the world’s best athletes, CEO’s and entrepreneurs. ​

Andrew May, CEO, Performance Intelligence

Keynote: The Rise of Enablement

9:45 AM

The Rise of Enablement. Today’s enablement technology users have the data and insights they need to earn a seat at the table and reshape their business one strategic move at a time. The growing mass of APAC enablement pioneers are leading the modern approach to enablement, one that empowers go-to-market (GTM) teams to break down silos, maximise every customer engagement, and consistently perform at their best.​

Doug Winter, CEO, Seismic

Networking Break

10:15 AM

Rapid Fire Hot Seat: Orchestrating Success with Enablement

10:30 AM

Industry leaders will share their experiences and best practices for implementing enablement programs that support a cohesive and high-performing GTM engine. The discussion will unpack the key ingredients to orchestrating, aligning and executing GTM success.

Nate Hanmer, Sr. Director Customer Success, Seismic

Rene Hefner, Head of Sales Enablement, Grab

Kate Wellard, Head of Enterprise Marketing, Telstra

Justin Meyers, Head of Corporate & Mid-Market Sales at CreditorWatch

Keynote: Deep Selling- How to Engage Buyers and Drive Growth in the Age of AI

11:15 AM

Graham unpacks the Age of Deep Selling:​

  • Buyer expectations are changing fast – the business world has changed and we can’t sell the way we used to. Old tactics won’t open new doors. ​
  • The Age of Deep Selling – going from transactional to ‘relational’. Developing ‘relationship equity’ at every step of the buyer lifecycle.
  • Deep Selling Maturity Model – are you really buyer-centric in your approach? Mindset, skill-set & tool-set?​
  • Digital-First & Data-Led Selling – creating a buyer-obsessed, high-performance culture in the age of AI.

Graham Hawkins, Founder, SalesTribe

Fireside Chat: Meeting Modern Customer Expectations with Deep Engagement

11:45 AM

In today’s fast-paced digital landscape, customers have come to expect seamless and personalised experiences throughout their buyer journey. As a result, businesses must rise to the challenge of meeting these evolving customer expectations by fostering deep engagement and aligning their sales and marketing efforts.

Toby Carrington, Chief Business Officer, Seismic

Graham Hawkins, Founder, SalesTribe

Dan Bognar, Vice President & Managing Director, JAPAC, HubSpot

Lunch

12:30 PM

Refuel for the afternoon

Keynote: The Impact of AI on the Business Landscape

1:30 PM

This year has brought about an explosion in the world of artificial intelligence. The impact of AI on the business landscape—and beyond—is completely transformative. This keynote explores the current trajectory of AI, its use cases in your industry, and the effects of such a revolution. Alan D. Thompson is a world expert in artificial intelligence AI and plays an advisory role to most Fortune 500s, major governments, and intergovernmental entities including the US and UN.

Dr. Alan Thompson, Global AI Expert

Driving Transformative Enablement- Innovation Takes Center Stage

2:15 PM

Learn more about Seismic’s vision for the Seismic Enablement Cloud and how to control chaos, improve outcomes, and drive strategic transformation with a unified enablement platform.​

Krish Mantripragada, Chief Product Officer, Seismic

Networking Break

3:00 PM

Breakout: Controlling Content Chaos

3:30 PM

Dive into customer enablement journeys to master go-to-market effectiveness with smarter content management

Simon Hickox, Head of Marketing APAC, Seismic

Agnes Eswono, Head of Product Marketing CreditorWatch

Kylie Hanson, Head of Enablement CreditorWatch

Breakout: Field Effectiveness & Understanding Impact

3:30 PM

Dive into customer enablement journeys to drive field effectiveness with enhanced seller workflows

Will Bowman, Sr. Director Customer Success, Seismic

Paige Atkins, Product Owner, Solutions Catalogue Telstra

Luke Carrier, Integrated Sales Hub- Digital Sales Telstra

Breakout: Optimise GTM Programs

3:30 PM

Understand Grab’s enablement journey to optimise GTM programs to impact transformational business outcomes

Jono Wood, Director Customer Success, Seismic

Rene Hefner, Head of Sales Enablement, Grab

Enablement Masterclass: Measuring Enablement ROI

4:00 PM

Delve into Transformation Enablement. A new way to measure Enablement Impact effectively:

  1. Understand why classic Enablement Impact tracking is not that effective
  2. Demonstrate outcomes through impactful behaviour change
  3. Get introduced to the Enablement Value Chain that drives better outcomes

Nate Hanmer, Sr. Director Customer Success, Seismic

Georgia Watson, Enablement Leader IBM

Dominic Jackson, VP, International Field Enablement American Express

Networking Drinks – Happy Hour

5:00 PM

Mingle and meet each other! Sponsored by LaunchPad Academy

Register Now