The Challenge
Overcoming Fragmented Enablement and Rapid Growth
With exponential year-over-year growth, Flock Safety faced the challenge of aligning its customer-facing teams with fast-paced product releases. The company releases new features, product updates, and enhancements at an extraordinary rate—sometimes with over 30 product changes in a single month. This constant pace put a strain on Flock Safety’s enablement team, which struggled to keep sales and customer success teams informed and trained on the latest updates. Enablement resources were dispersed, leading to “random acts of enablement” that made it hard for teams to keep up with new products and updates.
“From an enablement perspective, we always felt like we were playing catch-up,” said JR Kelly, Senior Director of Revenue Enablement at Flock Safety. “We needed a strategic approach that could bring order to our enablement efforts and help us deliver what our team needed before they needed it.”
Adding to the complexity, Flock Safety’s fully remote, mobile workforce required accessible, on-demand enablement. Content had to be up-to-date, relevant, and available both online and offline, allowing teams to find the right information quickly, whether behind a desk or on the go.
JR Kelly
Senior Director of Revenue Enablement
The Solution
Building a Comprehensive and Scalable Enablement Foundation with Seismic
To meet these challenges, Flock Safety launched Seismic’s Enablement Cloud platform, aiming to create an organized, scalable enablement system that could adapt to their rapid product innovation and mobile workforce.
Structured and Accessible Product Hubs
The enablement team set up product hubs for each of Flock Safety’s four primary products, consolidating FAQs, product guides, technical documentation, and segment-specific materials. This setup allowed sales and customer success teams to locate product information quickly and consistently.
Colleen Dougherty, Revenue Enablement Operations and Programs Manager, highlighted the importance of these hubs: “Our field teams can now go straight to the source, knowing it’s all organized and up to date. The hubs have become their go-to for accurate information on the fly.”
Flock Safety transitioned product release updates from Slack to Seismic, centralizing updates and minimizing information loss. The “Product Release” page consolidates all new features and updates, while a biweekly podcast makes content accessible on the go.
“With Seismic’s mobile app, teams can catch up on product updates from anywhere. It’s a huge time-saver, especially for a mobile team like ours,” shared Colleen.
Colleen Dougherty
Revenue Enablement Operations and Programs Manager
Robust Learning Paths Tailored by Role and Enhanced Onboarding
Seismic’s learning capabilities enabled Flock Safety to design a structured training path that aligns closely with the specific needs of each role. Lois Armitage, Revenue Enablement Manager, led the charge by creating tiered product courses (101 to 401 levels) that cater to various roles, from sales reps to technical support teams.
“Our training paths build on each other, so technical teams can go deep, while sales teams stay high-level. It’s all designed to make learning more intentional and role-specific,” said Lois.
Flock Safety achieved a 200% acceleration in training development, enabling them to create and tailor role-specific courses much faster. These courses were integral to a targeted training program that resulted in a 15% decrease in days to close, exceeding the team’s original goal of 10%.
Flock Safety’s onboarding program, built in Seismic, expanded significantly through its Flight School program, with a 50% increase in personalized learning touchpoints. These additional touchpoints allowed Flock Safety to deliver tailored onboarding experiences for various roles and verticals, resulting in faster readiness for new hires.
“We built Seismic into our onboarding from day one, so new hires aren’t just watching—they’re participating, practicing, and applying what they’ve learned right away,” said JR.
Improved Cross-Functional Workflows and Governance
Seismic also enabled Flock Safety to streamline content governance and cross-functional workflows. The team implemented intake forms and regular content audits to ensure that every piece in Seismic remains relevant and up to date.
Colleen emphasized the importance of these workflows: “We’re no longer working in silos. Product, RevOps, and Marketing teams are all aligned, and we know exactly where content needs to go and how it should be maintained.”
The Results
Increased Engagement, Adoption, and Alignment
Seismic transformed Flock Safety’s enablement, achieving 100% adoption among the CSM team and embedding Seismic as the organization’s single source of truth. Since launch, the platform has driven:
- Higher Engagement: In the first three months, Flock Safety saw over 1,400 course completions, with reps and CSMs actively participating in learning and certifications.
Cross-Functional Alignment: By centralizing enablement, Seismic has strengthened Flock Safety’s collaboration across Product, Marketing, and RevOps, helping maintain a unified, consistent approach.
Real-Time Accessibility: The Seismic mobile app has made product information and updates readily accessible for a fully remote team, improving efficiency and empowering field teams to stay informed.
Seismic has become the cornerstone of Flock Safety’s enablement strategy, providing the structure and scalability to support their ambitious growth and mission to create safer communities.
As JR put it, “Seismic is our foundation. It’s equipped our teams with real-time information, and as new AI capabilities emerge, we’re excited to take enablement to the next level.”
