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Seismic content automation saved Illumina's sellers 6,650+ hours
3x
Increase in content platform usage compared to previous
6x
Increase in use of marketing content used by Sales
12
Content repositories consolidated with Seismic

The challenge

How to empower sales with targeted customers content quickly

Illumina provides a wide variety of complex genetic testing to a number of life science and government verticals, so getting the message right for each audience is of paramount importance. Their sales team was struggling to find the most relevant and up-to-date messaging and content for every product, market, and sales stage. On top of this, the sales team had to navigate dozens of content repositories to find this content, making the use of marketing content much more difficult.

The solution

An integrated single source of truth to streamline discovery

Seismic integrated with SAP PLM, Box and Salesforce.com to create one “source of truth” for Illumina with up-to-date, on-brand and compliant content. By working with marketing and sales to clean up processes, Illumina’s drove incredibly strong adoption to their new content management solution through Seismic, internally called ICE. Sales averages 16,000 activities in ICE per week, more than tripled from a year ago.

Results

Increased time savings and content usage

The use of marketing content by salespeople increased six times by using Seismic compared to their previous technology. Sales reps now have on-brand and regulatory approved content ensuring targeted messaging for every meeting.

More than 8,000 files all reside in one place, replacing dozens of repositories. Reps have saved an estimated 6,650+ hours (annually) time previously spent searching for and manually assembling slide decks, product info, and cost estimates by using Seismic LiveDocs technology.

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