Transforming Jostens’ Sales Ecosystem into ‘The Hub’
Jostens conceptualised a centralised hub, offering sales teams easy access to marketing collateral, talk tracks, practise, and learning resources. The goal was to empower representatives by providing them with a one-stop destination for essential resources, enhancing efficiency and performance.
“We asked ourselves, how do you create a process that sticks and becomes part of the daily habits and activity within the field? The hub was where somebody would go daily and find training, customer-facing content, and approved marketing collateral to share on social media, all simultaneously in a central place,” said Bussell.
Jostens began its transformational journey with Seismic Learning, gradually evolving to embrace Seismic Content capabilities. Seismic acted as a unifying force, integrating various standalone platforms, including Salesforce, to create ‘The Hub.’ This centralisation streamlined access to marketing collateral, talk tracks, practise materials, and learning resources, revolutionising how Jostens engaged with its representatives and consumers.
As the enablement headcount expanded, Mark turned to Seismic to centralise operations for the team and support enablement efficiency and ROI, doing for enablement what they had done for their sellers. “Seismic’s Enablement Planner has given us a centralised content planning, scheduling, and tracking hub. It’s like having a unified vision board for our team, streamlining our processes, and providing a shared perspective, which has been incredibly efficient and effective,” says Bussell.
Creating Memorable Customer Experiences with Digital Sales Rooms
As Josten’s matured in their enablement journey, they turned to content delivery methods with Seismic facilitated by Digital Sales Rooms (DSRs), acting as microsites that enabled personalised and precise content delivery to customers.
“Digital Sales Rooms have transformed our sales approach, extending our selling window and offering a personalised, interactive experience for our customers, revolutionising how we engage and deliver value,” said Bussell.
The strategic use of DSRs empowers the sales team to have more meaningful and tailored interactions with potential buyers. Jostens’ adoption of Digital Sales Rooms underscores their commitment to leveraging innovative digital tools to enhance customer engagement, drive sales effectiveness, and provide personalised experiences to their consumers to continue to stand out from the competition.
