Skip to content

SEISMIC LEADS IN THE ARAGON RESEARCH GLOBE™ FOR SALES ENABLEMENT PLATFORMS.GET REPORT

  • Sign in toSeismic loginSeismic
  • Sign in toLessonly & Seismic login
  • Sign in toLiveSocial login

CHOOSE YOUR LANGUAGE

  • English
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • PRODUCTS

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PLATFORM & SERVICES

      • Platform Overview
      • Professional Services
      • Partners
      • Integrations
    • Why Seismic?

      Good question! Find out why leading analysts and 2,200+ customers love our software.

      Learn More
    • USE CASES

      • Sales Enablement Teams
      • Sales Teams
      • Marketing Teams
      • Customer Service Teams
    • INDUSTRIES

      • All Industries
      • Financial Services
      • Healthcare & Life Sciences
      • Technology
    • BUSINESSES

      • Enterprise Businesses
      • Growing Businesses
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • Genesys
      • Deluxe
    • FOR OUR CUSTOMERS

      • Magnitude Customer Hub
      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Analyst & 3rd Party Reports
      • Shift
    • What is Sales Enablement?

      New to sales enablement? No problem. Learn what it is and why it matters here.

      Learn More
    • WHAT'S NEW

      • Blog
      • Events & Webinars
      • Product Innovation Center
    • COLLECTION HUBS

      • Resources Center
      • Enablement Explainers
      • AI-Guided Selling
      • Financial Services
      • Sales Acceleration
      • FAQs and Glossary
  • Get a Demo
See more Customer Stories
Lockton logo

Provides automation for sales to quickly create personalized presentations

5000
employees accessing a single platform

Challenge

Marketing was overwhelmed with custom content requests.

Solution

Sellers can create their own customized content with Seismic LiveDocs®.

HEADQUARTERS

Kansas City, MO

INDUSTRY

Insurance - P&C

Headquartered in Kansas City, MO with 6,000+ employees, Lockton is the world's largest privately owned, independent insurance brokerage firm.

The challenge

Lockton maintains an extensive resource library to build PowerPoint decks. This includes 80 core slides and 800 tactical slides that are used to build strategic presentations for prospects. Creating the content for these slide decks was manual and time consuming. Lockton’s sales team would often reach out with requests for custom, personalized slides that overwhelmed the marketing team. Keeping up with these requests while ensuring the materials were compliant and on-brand became unmanageable.

The solution

Lockton rolled out a pick-and-pack slide strategy powered by Seismic’s LiveDocs® technology. Sales reps can quickly compile custom presentations using a Seismic LiveDocs® form to leverage information from account profile fields in Salesforce. The marketing team now has full version control to ensure content is on-brand and compliant.

Results

As a result from implementing Seismic, the insurance brokerage firm’s sales and marketing teams are now able to build sales materials quickly, while ensuring all content is compliant, strategic, and on-brand.

Today, every sales rep can easily access the core slide deck, add specific topical slides from a larger library of tactical content, and reorder the slides as needed to generate a high-quality final presentation. Additionally, marketing maintains control of content to guarantee consistent messaging and branding across the organization.

Related Stories

BUSINESS SERVICES

BUSINESS SERVICES

Enables a rising sales force and drives exponential growth
: BUSINESS SERVICES
TECHNOLOGY

TECHNOLOGY

Increases Pipeline and Quota Attainment for New Hires
: TECHNOLOGY
BUSINESS SERVICES

BUSINESS SERVICES

Transforms customer experiences with interactive content
: BUSINESS SERVICES

If you made it this far, we must be striking a chord.

Get a Demo
Seismic
  • Product
  • Seismic Enablement Cloud™
  • Sales Content Management
  • Learning & Coaching
  • Buyer Engagement
  • Content Automation
  • Strategy & Planning
  • Enablement Intelligence
  • Solutions
  • Sales Enablement Teams
  • Sales Teams
  • Marketing Teams
  • Customer Service Teams
  • Resources
  • Blog
  • Resources Center
  • Trending Topics
  • What is Sales Enablement?
  • What is AI-guided Selling?
  • What is Social Selling?
  • Social Selling Hub
  • Integrations
  • All Integrations
  • Microsoft
  • Google
  • Salesforce
  • Company
  • Contact Us
  • Careers
  • Trust Center
ISO 27001 Certified by Schellman
  • © 2023 Seismic
  • Terms of Use
  • Privacy Policy
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Twitter
  • Follow us on YouTube
  • Follow us on Facebook