The Challenge
Creating a Unified, Customer-Centric Sales Approach
As Oracle’s product portfolio expanded, the company faced the challenge of aligning its vast salesforce with a consistent, customer-focused strategy. With sales teams spread across multiple regions and industries, ensuring consistent messaging and engagement was difficult.
Additionally, Oracle’s previous enablement tools were fragmented, lacking integration with daily sales workflows and the ability to deliver role-based content.
Kari Gallagher, Senior Vice President of Revenue Enablement Services, highlighted the core issue: “We have a lot of technical capabilities and customer requirements. How do we operate as One Oracle? Our sellers needed to be ready to connect and engage with customers in a way that truly reflected the breadth of what Oracle offers.”
The company needed a unified system to simplify its sales operations and deliver a seamless customer experience across all regions.
Kari Gallagher
SVP, Revenue Enablement Services
The Solution
Seismic as the Engine of Oracle’s “One Oracle” Strategy
To bring Oracle’s “One Oracle” vision to life, Seismic became the centerpiece of the company’s sales enablement transformation. According to Gallagher, “Our journey with Seismic is very much aligned with our journey around customer success. Selling as One Oracle means we must be unified in our messaging, and Seismic helps us do just that.”
Seismic centralized Oracle’s vast sales content, ensuring that all sellers had access to the right materials at the right time. This new system enabled Oracle to streamline messaging across teams, products, and regions. By embedding Seismic directly into Oracle’s CRM systems, sellers could quickly find relevant content within their daily workflows, improving efficiency and reducing friction.
The ability to personalize customer interactions was critical to Oracle’s success. Seismic’s Digital Sales Rooms (DSRs) became a game-changer, allowing Oracle sellers to create tailored digital environments for their customers. “With Seismic, we can engage our customers more thoughtfully and deliver content that directly speaks to their unique needs,” Gallagher explained.
Furthermore, Seismic fostered collaboration across Oracle’s various departments, particularly between sales, marketing, and enablement.
“Seismic has brought different parts of Oracle together in ways we haven’t seen before,” said Gallagher. “It’s helping us operate as a truly integrated company, from marketing to go-to-market teams, which is key to the success of our One Oracle strategy.”
The phased approach to Seismic’s global rollout began in North America, where Oracle successfully launched the platform to over 8,000 sellers in just 100 days. Europe and other regions will follow soon, ensuring that all Oracle sellers worldwide are aligned under a unified system that supports both customer success and organizational consistency.
The Results
Driving Global Alignment and Customer Success
Oracle has seen rapid success with Seismic in the early stages of its deployment. “In just 100 days, we reached an 83% adoption rate among our North American sellers,” Gallagher shared. This quick adoption is a testament to Seismic’s ease of use and its alignment with Oracle’s sales processes.
Seismic’s LiveSend feature enabled sellers to share more than 34,000 pieces of content with customers, making their engagements timelier and more relevant. “We’ve seen a real shift in how our teams engage with customers. Seismic is making our sales process more efficient, and our teams are thrilled with how quickly they can access the resources they need,” Gallagher noted.
One of the standout results has been the success of Seismic’s Digital Sales Rooms (DSRs). Oracle saw a 300% increase in DSR creation within three months, helping sellers deliver more personalized and impactful customer experiences.
Oracle’s global alignment is well underway, with Seismic becoming the backbone of its “One Oracle” strategy. “Seismic is helping us ensure that all our sellers, no matter where they are in the world, are working from the same playbook. That consistency is crucial for us to deliver value to our customers,” said Gallagher.
Future Outlook
As Oracle continues its global expansion of Seismic, the company is already looking at the next phase of transformation. “Seismic has been a fantastic partner, and we’re excited about where we’re headed together. This journey is only beginning,” Gallagher concluded.
With Seismic as the cornerstone of its “One Oracle” strategy, Oracle is poised to deliver even greater consistency, alignment, and customer success across its global operations.
