Skip to content
  • Sign in toSeismic loginSeismic
  • Sign in to
  • Sign in toLiveSocial login

CHOOSE YOUR LANGUAGE

  • English (US)
    • Enablement Cloud

      Meet the unified solution that’s igniting revenue growth for customer-facing teams.

      Learn More
    • USE CASES

      • Sales Content Management
      • Learning & Coaching
      • Buyer Engagement
      • Content Automation
      • Strategy & Planning
      • Enablement Intelligence
    • PRODUCTS

      • Seismic Content
      • Seismic Learning
      • Programs
      • LiveDocs
      • LiveSocial
      • Digital Sales Rooms
      • Aura Copilot
      • Seismic for Meetings
    • PLATFORM & SERVICES

      • Platform Overview
      • Professional Services
      • Partners
      • Become a Partner
      • Integrations
      • Seismic Exchange®
    • Take a product tour

      See how our enablement platform gives your team everything they need to win business and retain customers.

      Start the tour
    • TEAMS

      • Sales Enablement Teams
      • Revenue Teams
      • Sales Teams
      • Marketing Teams
      • Customer Service Teams
    • INDUSTRIES

      • All Industries
      • Financial Services
      • Manufacturing
      • Technology
    • BUSINESSES

      • Enterprise Businesses
      • Mid-Market Businesses
      • Why Choose Seismic?
    • Read Their Stories

      Read how global customers from all different industries thrive with Seismic.

      Read Their Stories
    • CUSTOMER STORIES

      • HubSpot
      • Aerogen
    • FOR OUR CUSTOMERS

      • Magnitude Customer Hub
      • Seismic University
      • Seismic Community
    • About Us

      Discover who we are, what we value, and how we work at Seismic.

      Learn More
    • ABOUT SEISMIC

      • Careers
      • Leadership
      • Diversity & Inclusion
      • Aftershock Store
      • Contact Us
    • NEWS

      • Newsroom
      • Shift
    • Empower Strategic Change

      Learn how to measure and refine your enablement strategy to drive business transformation.

      Learn More
    • TOOLS

      • Demo Videos
      • ROI Calculator
      • Maturity Assessment
      • Product Tour
    • CONTENT

      • Blog
      • The Enablement Edge Podcast
      • Events & Webinars
      • Enablement Explainers
      • Enablement Glossary
      • Enablement Book
      • Enablement Maturity Hub
      • Analyst & 3rd Party Reports
    • COLLECTIONS

      • Resources Center
      • AI Guided Selling
      • Financial Services
      • Sales Acceleration
      • Product Innovation Center
  • Let's Chat
See more Customer Stories
Oracle logo

Unifies Global Sales with Seismic to Drive "One Oracle" Strategy

With Kari Gallagher — SVP of Revenue Enablement Services

60%
Adoption rate in North America within the first 100 days
33,960+
Content shares through Seismic’s LiveSend feature
260%
Increase in Digital Sales Rooms (DSRs) created within the first three months

Challenge

Create a unified, customer-centric sales approach.

Solution

Seismic unifies sales content and streamlines global messaging for the “One Oracle” vision.

HEADQUARTERS

Austin, TX

INDUSTRY

Technology

Oracle, a global software leader, has been innovating for over 46 years, providing AI-integrated cloud solutions that help over 430,000 customers manage and protect their data. With a diverse product portfolio spanning multiple industries, Oracle’s mission is to deliver consistent customer success. The company relies on its 20,000 internal sellers and 16,000 partner sellers worldwide to align its solutions with the evolving needs of its clients.

The Challenge  

Creating a Unified, Customer-Centric Sales Approach 

As Oracle’s product portfolio expanded, the company faced the challenge of aligning its vast salesforce with a consistent, customer-focused strategy. With sales teams spread across multiple regions and industries, ensuring consistent messaging and engagement was difficult. 

Additionally, Oracle’s previous enablement tools were fragmented, lacking integration with daily sales workflows and the ability to deliver role-based content.  

Kari Gallagher, Senior Vice President of Revenue Enablement Services, highlighted the core issue: “We have a lot of technical capabilities and customer requirements. How do we operate as One Oracle? Our sellers needed to be ready to connect and engage with customers in a way that truly reflected the breadth of what Oracle offers.” 

The company needed a unified system to simplify its sales operations and deliver a seamless customer experience across all regions. 

We’ve seen a real shift in how our teams engage with customers. Seismic is making our sales process more efficient, and our teams are thrilled with how quickly they can access the resources they need.”

Kari Gallagher

SVP, Revenue Enablement Services

The Solution 

Seismic as the Engine of Oracle’s “One Oracle” Strategy 

To bring Oracle’s “One Oracle” vision to life, Seismic became the centerpiece of the company’s sales enablement transformation. According to Gallagher, “Our journey with Seismic is very much aligned with our journey around customer success. Selling as One Oracle means we must be unified in our messaging, and Seismic helps us do just that.” 

Seismic centralized Oracle’s vast sales content, ensuring that all sellers had access to the right materials at the right time. This new system enabled Oracle to streamline messaging across teams, products, and regions. By embedding Seismic directly into Oracle’s CRM systems, sellers could quickly find relevant content within their daily workflows, improving efficiency and reducing friction. 

The ability to personalize customer interactions was critical to Oracle’s success. Seismic’s Digital Sales Rooms (DSRs) became a game-changer, allowing Oracle sellers to create tailored digital environments for their customers. “With Seismic, we can engage our customers more thoughtfully and deliver content that directly speaks to their unique needs,” Gallagher explained. 

Furthermore, Seismic fostered collaboration across Oracle’s various departments, particularly between sales, marketing, and enablement.  

“Seismic has brought different parts of Oracle together in ways we haven’t seen before,” said Gallagher. “It’s helping us operate as a truly integrated company, from marketing to go-to-market teams, which is key to the success of our One Oracle strategy.” 

The phased approach to Seismic’s global rollout began in North America, where Oracle successfully launched the platform to over 8,000 sellers in just 100 days. Europe and other regions will follow soon, ensuring that all Oracle sellers worldwide are aligned under a unified system that supports both customer success and organizational consistency. 

The Results

Driving Global Alignment and Customer Success

Oracle has seen rapid success with Seismic in the early stages of its deployment. “In just 100 days, we reached an 83% adoption rate among our North American sellers,” Gallagher shared. This quick adoption is a testament to Seismic’s ease of use and its alignment with Oracle’s sales processes.

Seismic’s LiveSend feature enabled sellers to share more than 34,000 pieces of content with customers, making their engagements timelier and more relevant. “We’ve seen a real shift in how our teams engage with customers. Seismic is making our sales process more efficient, and our teams are thrilled with how quickly they can access the resources they need,” Gallagher noted.

One of the standout results has been the success of Seismic’s Digital Sales Rooms (DSRs). Oracle saw a 300% increase in DSR creation within three months, helping sellers deliver more personalized and impactful customer experiences.

Oracle’s global alignment is well underway, with Seismic becoming the backbone of its “One Oracle” strategy. “Seismic is helping us ensure that all our sellers, no matter where they are in the world, are working from the same playbook. That consistency is crucial for us to deliver value to our customers,” said Gallagher.

Future Outlook

As Oracle continues its global expansion of Seismic, the company is already looking at the next phase of transformation. “Seismic has been a fantastic partner, and we’re excited about where we’re headed together. This journey is only beginning,” Gallagher concluded.

With Seismic as the cornerstone of its “One Oracle” strategy, Oracle is poised to deliver even greater consistency, alignment, and customer success across its global operations.

Related Stories

Royal London’s Story

ASSET MANAGEMENT - TRADITIONAL

The Power of AI and Enablement in Asset Management
: ASSET MANAGEMENT - TRADITIONAL
Lumen’s Story

TELECOMMUNICATIONS

Redefines Growth
: TELECOMMUNICATIONS
ZoomInfo’s Story

TECHNOLOGY

Transforms Enablement with Seismic
: TECHNOLOGY

If you made it this far, we must be striking a chord.

Let’s Chat
Seismic
  • Product
  • Seismic Enablement Cloud™
  • Sales Content Management
  • Learning & Coaching
  • Buyer Engagement
  • Content Automation
  • Strategy & Planning
  • Enablement Intelligence
  • Solutions
  • Sales Enablement Teams
  • Sales Teams
  • Marketing Teams
  • Customer Service Teams
  • Why Seismic
  • Resources
  • Blog
  • Resources Center
  • Trending Topics
  • What is Sales Enablement?
  • What is AI-guided Selling?
  • What is Social Selling?
  • Social Selling Hub
  • Integrations
  • All Integrations
  • Microsoft
  • Salesforce
  • Company
  • Contact Us
  • Careers
  • Trust Center
ISO 27001 Certified by Schellman
  • © 2025 Seismic
  • Terms of Use
  • Privacy Policy
  • Follow us on Linkedin
  • Follow us on Instagram
  • Follow us on Twitter
  • Follow us on YouTube
  • Follow us on Facebook