Builds a Better Seller Experience

The Challenge

Increasing Seller Confidence in Content

The Marketing Operations team at Tyler Technologies supports their vertical marketing teams and sales organization. The sales organization provided feedback on several challenges they faced accessing and sharing customer-facing content. A lack of mobile content access, confidence in content freshness, and visibility into the content prospects engaged with. Additionally, sellers found it challenging to find the right information at the right time.

The Solution

Integrating the Seller Ecosystem

Tyler Technologies turned to Seismic to help the Marketing Operations team make data-driven decisions through content analytics, enable sellers to engage with their audiences at scale and increase efficiencies by leveraging key integrations (Microsoft Dynamics, Outlook, and SharePoint). To achieve these goals, they focused on four key areas:

1. Improved accessibility to content through Seismic’s mobile and desktop applications.
2. Increased content sharing flexibility by allowing sellers to share LiveSend content through Seismic, Outlook, or CRM. All while receiving content engagement alerts to help sellers better prepare for their next steps.
3. Recommended content and insights in Microsoft Dynamics give sellers predictive content directly in their customer records.
4. Optimized operationally with a SharePoint integration that ensures updated, marketing-approved, and relevant content is available in Seismic to share with clients and prospects.