Transforms Onboarding with Seismic’s Unified Content and Learning Platform

The Challenge

Lack of Formal Enablement

Zixi, the leading Software-Defined Video Platform for live broadcast-quality video over IP, operates with a lean and globally dispersed sales team. Zixi’s sellers are located across various regions and come from diverse professional backgrounds. This posed challenges in creating a unified process for leveraging sales collateral. Without a centralized system to manage content and learning, Zixi struggled to provide a consistent onboarding experience as it scaled its global team. Incongruent processes and legacy versions of sales collateral caused inefficiency during onboarding, leading to longer ramp times and a less agile and tailored experience.

The Solution

Unified Content and Learning

Seismic provided Zixi a comprehensive platform that integrated content management with learning, allowing the company to build and deliver tailored onboarding journeys for different roles.

• Bespoke Learning Journeys: Zixi quickly developed customized onboarding programs for various positions, including sales, engineering, and customer service. These learning paths pulled together the right content and training materials, creating an efficient, role-specific learning experience. Within a year, Zixi built 8 distinct onboarding journeys, each tailored to the needs of specific teams​.
• Simplified Onboarding Process: By consolidating learning and content into one platform, Zixi drastically simplified its onboarding process. Instead of receiving disparate documents, new hires now followed a curated learning path, allowing them to get up to speed faster.
• Enhanced Manager Control: Seismic’s easy-to-use platform allowed Zixi’s managers to have complete control over their team’s learning experience. Managers could adjust training modules, add relevant content, or modify the structure of onboarding journeys on the fly. This level of customization ensured that onboarding was not only standardized but also adaptable to the specific needs of each department​.