Tomorrow’s Enablement for Today’s Leaders

Meganne Brezina, CCMP™, and Seismic’s Irina Soriano have written the book on modern enablement, blending strategy with practical advice from their decades of experience scaling world-class enablement programs

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A must-read for enablement leaders

Tomorrow’s Enablement for Today’s Leaders introduces the world to a new way to demonstrate value and drive better outcomes for your business — the Enablement Value Chain. Learn what it is, how to implement it, and why it’s the future of enablement in this must-read guide. Whether you’re looking to build your program from the ground-up or seeking to improve an existing one, this book will inspire and guide you to take your enablement practice to new heights.

Hear more about the book in an interview with the authors on The Enablement Edge podcast.

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What readers are saying

In Tomorrow’s Enablement For Today’s Leaders, Irina and Meganne have succinctly laid out how to build, refine, and transform an enablement program to ignite growth across an organization. Whether you’re a revenue leader, marketing leader, or even a CEO, this book is for anyone who wants to learn about the not-so-secret ingredient to crushing your revenue goals and achieving greatness in enablement.

Mark Roberge

Senior Lecturer at Harvard Business School, Founding Chief Revenue Officer of HubSpot, Author of The Sales Acceleration Formula, Co-founder of Stage 2 Capital

In their book, Meganne and Irina present a comprehensive, end-to-end approach to designing enablement as a strategic function within the business. The book not only explains the ‘what’ and ‘why’ but also provides valuable insights into the ‘how’.”

Rana Salman

Co-Founder of WiSE (Women in Sales Enablement)

Finally, a comprehensive blueprint for effective enablement. Meganne and Irina demystify the role of enablement and give a treasure trove of philosophies, resources, and guides, that will make enablement a true strategic lever for revenue teams.”

Kyle Coleman

Chief Marketing Officer

Whether you’re new to the field of Enablement or a seasoned vet, Tomorrow’s Enablement for Today’s Leaders has something to teach you. In a field that hasn’t benefited from significant research or best practice, Irina and Meganne bring exceptional subject matter expertise and actionable insights into the world of enablement.”

Maggie Callahan

Director, Global Revenue Enablement at OneTrust

What I love about the book is that it takes the authors’ combined 20+ years of industry experience and provides practical, tactical approaches that move beyond thought leadership into leading by example.”

Whitney Sieck

Vice President of Revenue Enablement at Demandbase

Meganne and Irina do an incredible job of blending their strategic vision for the future of enablement while providing tactical guidance for practitioners to follow along their journey.”

Bryan Naas

VP, Sales Enablement at SOCi

I can’t wait to implement many of these approaches and create my organization’s own Enablement Value Chain.”

Lindsay Wolff

Director of Enablement at Payscale

There are a good deal of resources on what to do to get your enablement journey started, but far less on the, ‘what happens next’… Tomorrow’s Enablement for Today’s Leaders is the ultimate resource for practitioners who are looking to take their program to the next level of maturity.

Courtney Tucci

Director of Sales Enablement, Mirakl

This book and the actionable items and resources it provides is a huge asset for anyone leading or working within enablement.”

Matt Schalsey

Director of Revenue Enablement and Business Development, Advantive