About this Guide
Content demonstrates to customers that you understand their challenges, have insights to share about their endeavors, and can provide them with solutions to their dilemmas. So, it’s no wonder businesses create so much of it—often more than they know what to do with.
To succeed, content needs to be created and deployed for each stage of the customer journey. But what does that journey look like today? What are those stages and what content types are most appropriate for each?
What you’ll learn
- What the modern customer journey looks like
- What content to create for each stage in that journey
- How enablement technology is crucial to content success