The State of AI in Enablement: 2023 Report

Learn what enablement tech users on both sides of the Atlantic want out of AI.

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The State of AI in Enablement 2023 Report

AI is crucial to the future of enablement

93%
of enablement tech users say AI is driving their future investments.
83%
say the fusion of AI and GTM strategy would lead to revenue growth.
73%
believe organizations that don’t incorporate AI into their GTM processes will fall behind.

Advancements in AI are transforming the world of enablement and GTM

We sampled nearly 1,400 leaders in Sales, Enablement, and Customer Success on both sides of the Atlantic to find out how fundamental AI is to their GTM efforts, how significantly it impacts their overall business outcomes, and how it’s expected to bolster their success in the future.

Read the full report to find out:

  • What use cases they want to improve by applying AI
  • The results they saw after implementing AI
  • What challenges they encountered in getting AI up and running
  • What they expect from their AI providers