How Seismic uses AI/ML
If you haven’t caught on just yet, the above copy was generated by ChatGPT, the AI-generated language model that’s garnered a lot of attention online and in the media. And while we don’t foresee using artificial intelligence (AI) to write our content in the near future (never say never), we appreciate the attention that ChatGPT is bringing to AI.
Two years ago we introduced Seismic Aura, a first-of-its-kind AI/ML engine purpose-built to generate intelligent insights and recommendations for sellers in their moment of need. Since then, we’ve remained committed to our vision for AI/ML in sales enablement and today, we’re excited to share details about our latest product innovation.
Seismic Knowledge is a just-in-time enablement solution that provides teams with faster access to answers, documentation, and assets right in their flow of work. We recently integrated a leading multi-billion parameter GPT model into the tool, which is self-hosted on Seismic’s servers for scalability and customer privacy.
How we’re integrating a GPT model
We’re using a GPT machine learning model – not to create poems, though, that’s cool – but to extract relevant keywords from customer questions, so we can perform a search and provide answers in real-time.
The language model is so valuable because it complements the technology behind Knowledge and effectively works alongside client-facing teams. Because it’s a generative language model, it can rewrite sentences to best perform searches on behalf of users. For example, if a word is misspelled or a user inputs an acronym, the AI can correct spelling errors and expand acronyms to deliver the best results.
So far, our integration has delivered significant results. Since implementing GPT, we’ve seen an enormous 3.5X increase in click-through rates on content, answers, or training delivered by Seismic Knowledge. Our latest AI integration makes Seismic Knowledge even better at enabling client-facing teams and putting time back into their day to support deals and customers.
Thinking about what’s next
Over the past couple of years, Seismic has made a strategic commitment to investing in AI/ML capabilities. The latest Knowledge integration is another step in our larger vision for AI in our platform and the broader enablement ecosystem.
AI and ML will transform how sales enablement impacts enablers, learners, and sellers. Beyond the immediate impact on information retrieval that we’ve experienced through our use of GPT-J in Seismic Knowledge, AI will also touch every user flow.
As we continue to implement new uses of AI/ML, we encourage you to follow this space. We’re excited about the potential of this moment and what we have in store for the near future.
If you’d like to learn more about Seismic Knowledge or other intelligent features of the Seismic Enablement Cloud, get a demo today.
